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Description
Ogury is an international advertising technology firm that provides privacy-centric advertising solutions to brands, agencies, and publishers by focusing on personas instead of individual identities. Their innovative approach transcends conventional contextual and semantic targeting methods, enabling brands to engage with the appropriate audience while safeguarding personal information. This strategy, referred to as personified advertising, emphasizes the targeting of anonymized personas based on distinct online behaviors and characteristics at the level of ad placements, which ensures privacy while optimizing both precision and effectiveness. The Active Insights platform allows brands to easily access and comprehend persona-driven insights in an engaging manner, thereby improving audience understanding without the need for personal identifiers. Featuring a comprehensive collection of pre-defined personas, the platform empowers brands to efficiently identify and connect with their ideal target audiences. Moreover, Ogury offers customized solutions that include captivating creative formats and strong partnerships with quality publishers, further enhancing their advertising capabilities. As a result, brands can leverage these insights and partnerships to maximize their advertising impact while maintaining consumer trust.
Description
Understanding the motivations, challenges, influencers, communication channels, and other critical factors is essential for developing more effective campaigns, advertisements, content, software, or sales strategies. Successful organizations have an in-depth comprehension of their target market. It’s essential to expand your software, technology, or device enterprise. Providing both novice and seasoned sales personnel with the necessary information and resources can enhance their ability to secure deals. Crafting sales messages that truly connect requires them to be accurate, targeted, and infused with a level of personalization that is achievable only through a thorough comprehension of the audience. Audience Personas are instrumental in outlining motivations, challenges, communication channels, and numerous other pivotal insights. By addressing the specific needs and desires of your prospects, you can significantly minimize sales obstacles. Moreover, everyone involved with your agency should have access to your client's branding materials. We have refined our methodologies into streamlined, real-time, collaborative activities that empower clients to co-create their strategic plans, ensuring that everyone is engaged in the process. This collaborative approach not only enhances creativity but also fosters a stronger sense of ownership among team members.
API Access
Has API
API Access
Has API
Integrations
No details available.
Integrations
No details available.
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Ogury
Founded
2014
Country
United Kingdom
Website
ogury.com
Vendor Details
Company Name
PersonaBold
Country
United States
Website
www.insivia.com/sales-strategy-plan-consulting/remote-selling-software/personabold/
Product Features
Product Features
Marketing Automation
A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking
