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Description
Utilize our smartphone-based eye tracking technology to analyze how users allocate their focus while engaging with your digital products, promotional materials, or overall brand. Gain insights into user behavior by examining video recordings, heatmaps, click patterns, test durations, and task completions, which highlight the features that capture attention and hold significance. Participants can conveniently join your study using their smartphones within their everyday settings, ensuring a natural interaction experience. Acquire dependable data and conduct remote studies with assured accuracy, allowing you to save up to 80% of the time and 70% of the total costs compared to traditional in-lab testing, without compromising on quality. Instantly review and dissect the findings on Oculid’s platform, where you can analyze and contrast results across different participants and tasks, creating visual representations based on chosen metrics like taps and fixations. Witness the outcomes as soon as each participant finishes and submits their results, enabling you to make timely and informed decisions regarding your digital offerings. This innovative approach not only enhances the efficiency of your research but also empowers you to understand user engagement on a deeper level.
Description
TrueX stands as the pioneering platform for CTV engagement, extending its capabilities across various screens. This innovative platform empowers consumers to select their ad experiences through the first value exchange product, which is proven to yield impactful outcomes. Consequently, viewers enjoy an enhanced experience, while publishers face a reduced ad load, and advertisers see a fivefold increase in brand impact compared to traditional video ads. By targeting audiences that actively engage with a TrueX unit, you can ensure your advertisements gain visibility. You have the option to choose from ready-made Blueprints or utilize our Creative Studio to unleash your creativity. This platform allows you to exchange interactions with your brand for the most coveted resource today: human attention. Additionally, you can monitor your brand’s growth with in-unit surveys to evaluate the success of your marketing efforts. Providing consumers with the autonomy to decide how they experience ads demonstrates to them that your brand values their attention and appreciates their time. Ultimately, this approach fosters a deeper connection between brands and their audiences, paving the way for more meaningful engagements.
API Access
Has API
API Access
Has API
Integrations
No details available.
Integrations
No details available.
Pricing Details
€100 per test
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Oculid
Founded
2018
Country
Germany
Website
www.oculid.com
Vendor Details
Company Name
Infillion
Founded
2008
Country
United States
Website
infillion.com/media/truex/
Product Features
Market Research
Benchmarking
Compensation Management
Data Management
Email / Online
Face-to-Face
Panel Management
Paper-Based
Phone-Based
Sample Management
Statistical Analysis
Survey Management
UX
Animation
For Mobile
For Websites
Heatmaps
Prototyping
Screen Activity Recording
Unmoderated Testing
Usability Testing
User Journeys
User Research