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Description
Digital Insights is a versatile platform designed to extract valuable information from various data sources by analyzing consumer and brand interactions, as well as online searching habits. In today's digital landscape, consumers engage in a cycle of searching, reading, sharing, and decision-making on the internet. Each inquiry from businesses necessitates a tailored approach, selecting specific data streams, tools, models, and expertise. By leveraging Artificial Intelligence to filter out irrelevant information and categorize extensive unstructured data, we are able to collect and interpret pertinent data that informs strategic business decisions. Combining human expertise, experience, and AI capabilities, NielsenIQ analysts pinpoint the most significant themes, topics, and keywords for examining consumer engagement. The platform encompasses data from social media, search engines, and e-commerce reviews, all interconnected by common themes and characteristics, ultimately unveiling insights throughout the consumer journey and enhancing understanding of market dynamics. This holistic approach allows businesses to adapt more effectively to evolving consumer behaviors.
Description
Sprinklr Insights is an AI-native consumer intelligence platform that gives enterprises real-time consumer, competitor, and market intelligence from 30+ channels without the noise. It unifies the core listening and intelligence workflows that includes social listening, brand monitoring, Voice of the Customer, crisis management, and competitive intelligence on a single platform, turning fragmented conversations across social, digital, news, and review sources into clear, actionable recommendations. With more than a decade of purpose-built AI for unstructured data, Sprinklr Insights helps brands understand audiences, protect reputation, and make smarter, data-backed decisions.
Key Features
Most Comprehensive Channel Coverage: Integrates 30+ social and digital channels, 400K+ media sources, and 1B+ websites and review sites, plus the ability to ingest owned data, for a full 360-degree view of customer feedback.
Social Listening: Monitor market conversations across 30+ channels, 400K+ media sources, and 1B+ websites and review sites for a full 360-degree view.
Brand Monitoring and Reputation Management: Track mentions, KPIs, sentiment, and trends, and benchmark brand perception against competitors.
Voice of the Customer: Capture feedback on products and services, spot trends, understand critical consumer needs and manage your online reputation effectively.
PR and Crisis Management: Detect reputation threats early, get real-time alerts, and route insights to the right teams for a fast response.
Sentiment Analysis: AI-powered sentiment and emotion detection across text, video, audio, and images, delivering 90%+ accurate, contextual insights.
Competitive Intelligence: Compare performance, engagement, and sentiment across competitor brands
API Access
Has API
No
API Access
Has API
Yes
Integrations
Discord
No
Facebook
No
Google Analytics
No
Instagram
No
Mailchimp
No
Microsoft 365
No
Oracle Cloud Infrastructure
No
Pinterest
No
Slack
No
Snapchat
No
Integrations
Discord
Yes
Facebook
Yes
Google Analytics
Yes
Instagram
Yes
Mailchimp
Yes
Microsoft 365
Yes
Oracle Cloud Infrastructure
Yes
Pinterest
Yes
Slack
Yes
Snapchat
Yes
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Pricing Details
Custom quote-based pricing
Free Trial
No
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
No
Live Rep (24/7)
Yes
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
No
In Person
No
Types of Training
Training Docs
Yes
Webinars
Yes
Live Training (Online)
Yes
In Person
No
Vendor Details
Company Name
NielsenIQ
Country
United States
Website
nielseniq.com/global/en/solutions/nielseniq-social-360/
Vendor Details
Company Name
Sprinklr
Founded
2009
Country
United States
Website
www.sprinklr.com/products/consumer-intelligence/
Product Features
Social Media Monitoring
Audience Segmentation
No
Competitive Analysis
No
Configurable Alerts
No
Customer Engagement
No
Dashboard
No
Impact Scoring
No
Influencer Tracking
No
Reputation Management
No
Sentiment Analysis
No
Trend Tracking
No
Product Features
Brand Management
Approval Process Control
No
Artwork Management
No
Asset Management
No
Change Management
No
Fulfillment Distribution
No
Project Management
No
Media Monitoring
Alerts / Notifications
Yes
Broadcast Media Monitoring
No
Content Translation
No
Dashboards / Reporting
Yes
Export Results
No
Online News Monitoring
No
Podcast Monitoring
No
Print Media Monitoring
No
Social Media Monitoring
Yes
Reputation Management
Campaign Management
No
Gamification
No
Response Management
No
Review Generation
No
Review Monitoring
No
Sentiment Analysis
Yes
Social Media Metrics
No
Social Media Monitoring
Yes
White Label
No
