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Description
NielsenIQ SmartStore provides valuable insights into shopper behavior that enable effective in-store product merchandising, enhance your influence with retailers, and keep you ahead of evolving shopper preferences. It allows you to replicate any in-store shopping scenario in a virtual setting. By utilizing a remote testing system, you can uncover the reasons behind purchasing decisions, equipping you with the necessary data to optimize aisles, departments, shelves, and overall store layouts to boost performance. Experience a revolutionary virtual shopping platform that significantly enhances research in the CPG and FMCG sectors. SmartStore facilitates the creation of highly realistic and engaging three-dimensional, 360-degree store simulations. Additionally, you can leverage immersive testing capabilities that keep you distinct from competitors, ensuring no disruption occurs on the shelf, all backed by solid data to support your strategic recommendations. This comprehensive approach not only empowers brands but also transforms the way retailers engage with their customers in a meaningful way.
Description
Design and personalize your virtual reality stores, adjusting everything from the front-end layouts to the arrangement of category aisle planograms. Speed up the establishment of your innovation lab by utilizing hyper-realistic virtual environments, where product, signage, and fixture models are efficiently managed in ReadySet. Study shopper behaviors swiftly and economically with eye-tracking technology that provides immediate and precise data. This approach to virtual reality marketing research will help you develop effective go-to-market strategies before making any physical investments. By streamlining the innovation process, you can more rapidly pinpoint in-store solutions that drive superior outcomes. Captivate retail partners and transform your shopper-approved concepts into reality through engaging and cutting-edge VR innovation and collaborative efforts. By integrating these techniques, you'll not only enhance your product offerings but also solidify your position in a competitive market.
API Access
Has API
API Access
Has API
Integrations
No details available.
Integrations
No details available.
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
NielsenIQ
Country
United States
Website
nielseniq.com/global/en/solutions/smart-store/
Vendor Details
Company Name
ReadySet
Founded
2020
Country
United States
Website
readysetvr.com
Product Features
Product Features
Space Management
Change Management
Design Management
Floor Plans & Maps
For Offices
For Retail
Occupancy Management
Planogramming
Shelf Planning
Space Reservation
Usage Tracking / Analytics
Virtual Reality
Application Development
Augmented / Mixed Reality
Collaboration
Content Creation
Cross-Device Publishing
Drag & Drop
Immersive Training
Process Simulation
Product Visualization
Social Sharing
User Interaction Tracking
Virtual Meetings
Virtual Prototyping