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Description

Nielsen Media Impact serves as an all-encompassing media planning tool aimed at assisting agencies, advertisers, and publishers in making financially savvy choices regarding audience engagement with their content and advertising efforts. This solution is structured into two main components: the insights module, which provides users with the ability to delve into detailed data concerning consumer media habits and pinpoint the most effective platforms for audience engagement, and the planning module, which facilitates the enhancement of media strategies and the development of various planning scenarios to judiciously distribute GRP flights, weights, and budgets. Among its notable features is the capacity to examine past campaign data to gain insights into how well the target audience was engaged, assess budget modifications and media distribution to enhance overall performance, scrutinize schedules while experimenting with different scenarios to elevate impression levels and optimize flighting patterns, and establish customizable KPIs that aid in crafting marketing strategies aimed at fulfilling specific objectives. Additionally, the platform encourages a data-driven approach to media planning, empowering users to make informed decisions that align with their marketing goals.

Description

A consumer's journey toward making a purchase is filled with various interactions, and your marketing strategy should reflect that complexity. Quotient for Advertisers empowers brands to strategize, implement, evaluate, and enhance the effects of every consumer touchpoint in their journey towards making a purchase and fostering loyalty through our premier promotional and media platforms. The Quotient Media Platform provides advertisers with the tools to plan, purchase, and assess the effectiveness of media placements within a cohesive media strategy. Advertisers can choose between our comprehensive service model or self-service options, allowing them to leverage first-party data for designing, targeting, and measuring campaigns effectively. This flexibility enables brands to optimize consumer engagement and achieve a greater return on their advertising investments, ultimately leading to more successful marketing outcomes.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

Integrations

No details available.

Integrations

No details available.

Pricing Details

No price information available.
Free Trial
Free Version

Pricing Details

No price information available.
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

Nielsen

Founded

1923

Country

United States

Website

www.nielsen.com/solutions/media-planning/media-impact/

Vendor Details

Company Name

Quotient Technology

Country

United States

Website

www.quotient.com/advertiser-solutions/

Product Features

Product Features

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