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Description
Nielsen Media Impact serves as an all-encompassing media planning tool aimed at assisting agencies, advertisers, and publishers in making financially savvy choices regarding audience engagement with their content and advertising efforts. This solution is structured into two main components: the insights module, which provides users with the ability to delve into detailed data concerning consumer media habits and pinpoint the most effective platforms for audience engagement, and the planning module, which facilitates the enhancement of media strategies and the development of various planning scenarios to judiciously distribute GRP flights, weights, and budgets. Among its notable features is the capacity to examine past campaign data to gain insights into how well the target audience was engaged, assess budget modifications and media distribution to enhance overall performance, scrutinize schedules while experimenting with different scenarios to elevate impression levels and optimize flighting patterns, and establish customizable KPIs that aid in crafting marketing strategies aimed at fulfilling specific objectives. Additionally, the platform encourages a data-driven approach to media planning, empowering users to make informed decisions that align with their marketing goals.
Description
Reach video advertisements across television, on-demand platforms, digital spaces, and agencies in more than 150 nations with Peach, which simplifies your advertising efforts by automating and enhancing ad delivery around the clock. Simply upload your advertisement, provide a few key details, and observe the seamless process unfold. Peach efficiently manages intricate workflows and invigorates the creative sector. Teamwork is made easy as you can effortlessly align content with media strategies to launch your advertising initiatives. Sourcing becomes straightforward with the right ads positioned perfectly and ready to play, eliminating the need to search for files. Automatic format generation ensures that advertisements are adapted for each channel, media proprietor, and platform. Experience superior quality with broadcast-grade transcoding from original files, accompanied by instant quality assessments to avoid rejections. Distribute advertisements from a unified platform, securely transmitting to television, social media, online spaces, ad servers, and beyond, removing the hassle of constant emails or multiple log-ins. Enjoy complete transparency with real-time insights into the status and location of every advertisement throughout the entire campaign lifecycle. Additionally, Peach is strategically built to embrace the future of programmatic advertising, ensuring you remain at the forefront of technological advancements. It allows you to focus on creativity while managing your advertising needs efficiently.
API Access
Has API
API Access
Has API
Integrations
No details available.
Integrations
No details available.
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Nielsen
Founded
1923
Country
United States
Website
www.nielsen.com/solutions/media-planning/media-impact/
Vendor Details
Company Name
Peach
Founded
1996
Country
United Kingdom
Website
www.peachvideo.com/en-gb/
Product Features
Product Features
Video Advertising
Ad Optimization
Collaboration Tools
Creative Asset Management
Demand-Side Platform (DSP)
Design Ads
Display Advertising
In-App Video
Media Buying
Reporting / Analytics
Social Advertising
Supply-Side Platform (SSP)
Video Monetization