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features
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support

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Description

Develop tailored deals for programmatic selling, leveraging your data to tap into exclusive demand that empowers supply management teams with Microsoft Curate. Determine the most effective ways to present your proprietary data in order to attract new programmatic investments. Optimize your reach through our extensive global marketplace along with audience extension features. Enjoy a self-service solution that provides you with the flexibility to operate your business as you see fit. Access a vast selection of thousands of curated deals enriched with data, enabling you to locate real-time audiences across multiple screens at scale, all accessible via Invest and leading demand-side platforms. Forecast and price your packages while also constructing a comprehensive deal catalog. Effectively create and oversee curated deals, benefiting from 25 targeting options and the capability to assign deals to various buyers on any DSP. Facilitate sellers in generating deals for designated curators, allowing curators to manage and resolve supply and demand issues seamlessly in one centralized platform. Uncover areas for enhanced performance and scalability, while also managing margins at a deal-specific level. With these capabilities, your team can drive more strategic initiatives and capitalize on market opportunities.

Description

Proximic, a branch of Comscore, specializes in delivering programmatic targeting solutions tailored for advertisers, agencies, and publishers. Focused on the modern advertising environment, Proximic emphasizes privacy-centric targeting methods. Its sophisticated contextual intelligence enables media buyers to effectively connect with their desired audiences without depending on user identifiers, thus improving both the scale and accuracy of targeting efforts. For media sellers, Proximic offers tools for inventory curation that enhance audience monetization and attract a broader range of buyers. The platform is designed for seamless integration with various programmatic platforms, facilitating the activation of audience segments within the user's preferred system. By harnessing Comscore's rich data assets, which include a double opt-in digital panel of more than 2 million individuals, data from 75 million televisions, 100 million connected TV devices, and an extensive range of over 350,000 proprietary topics, Proximic ensures robust targeting capabilities. Additionally, this comprehensive data approach helps advertisers thrive in a competitive landscape.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Acast No 
Adform No 
Adobe Acrobat No 
Basis DSP No 
Eyeota No 
LiveRamp No 
MediaMath No 
Microsoft Advertising Yes 
Nexxen No 
Oracle Cloud Infrastructure No 
PubMatic No 
Salesforce No 
Teads No 
The Trade Desk No 
TransUnion Digital Business Profile No 
TransUnion TruAudience No 
Viant Advertising Cloud No 
Xandr No 
Yahoo DSP No 

Integrations

Acast Yes 
Adform Yes 
Adobe Acrobat Yes 
Basis DSP Yes 
Eyeota Yes 
LiveRamp Yes 
MediaMath Yes 
Microsoft Advertising No 
Nexxen Yes 
Oracle Cloud Infrastructure Yes 
PubMatic Yes 
Salesforce Yes 
Teads Yes 
The Trade Desk Yes 
TransUnion Digital Business Profile Yes 
TransUnion TruAudience Yes 
Viant Advertising Cloud Yes 
Xandr Yes 
Yahoo DSP Yes 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person Yes 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person Yes 

Vendor Details

Company Name

Microsoft

Founded

1975

Country

United States

Website

about.ads.microsoft.com/en/solutions/technology/microsoft-curate

Vendor Details

Company Name

Comscore

Founded

1999

Country

United States

Website

www.proximic.com/home

Product Features

Product Features

Alternatives

Alternatives

Xandr Reviews

Xandr

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