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features
design
support

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Write a Review

Description

MetaRouter gathers user events from websites or apps and routes them to any third party tool. It also centralizes data in one place for storage, analysis, and storage. It can be set-up with one snippet (using analytics.js), so that marketers can add or remove tools through a user interface, after initial event tracking setup.

Description

Revolutionize your omnichannel media effectiveness through the latest advancements in identity-centric marketing capabilities. TruAudience™ empowers marketing and measurement that are driven by data, offering a comprehensive suite of privacy-focused identity resolution, data enhancement, audience targeting, and sophisticated analytics solutions. Elevate your data strategy with a powerful, all-encompassing identity source that allows you to reach and interact with audiences effortlessly across every marketing channel. Continuously assess and enhance the effectiveness of your marketing expenditures to maximize returns. TruAudience integrates your data, teams, and marketing platforms via a unified identity graph, leading to improved results. This enables more precise audience targeting and personalized interactions across both paid and owned media. Optimize your media budget allocation, redefine audience targets, and refine creative and publisher placements to achieve your marketing goals more effectively. By leveraging these innovative tools, your marketing strategy can achieve unprecedented levels of efficiency and effectiveness.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Adobe Analytics Yes 
Amazon S3 Yes 
Attribution Yes 
Bloomreach Yes 
Braze Yes 
Databricks No 
Eyeota No 
Facebook Yes 
Google Analytics Yes 
Google Tag Manager Yes 
HubSpot CRM Yes 
HubSpot Customer Platform Yes 
Kissmetrics Yes 
Lucky Orange Yes 
Lytics Yes 
Optimizely One Yes 
Outbrain Yes 
ReSci Yes 
Sailthru Yes 
Taboola Yes 

Integrations

Adobe Analytics No 
Amazon S3 No 
Attribution No 
Bloomreach No 
Braze No 
Databricks Yes 
Eyeota Yes 
Facebook No 
Google Analytics No 
Google Tag Manager No 
HubSpot CRM No 
HubSpot Customer Platform No 
Kissmetrics No 
Lucky Orange No 
Lytics No 
Optimizely One No 
Outbrain No 
ReSci No 
Sailthru No 
Taboola No 

Pricing Details

$70 per month
Free Trial Yes 
Free Version Yes 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App Yes 
iPad App Yes 
Android App Yes 
Windows Yes 
Mac Yes 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person No 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person No 

Vendor Details

Company Name

MetaRouter

Founded

2018

Country

United States

Website

www.metarouter.io

Vendor Details

Company Name

TransUnion

Founded

1968

Country

United States

Website

www.transunion.com/solution/truaudience

Product Features

Customer Data Platforms (CDP)

Behavioral Analytics No 
Campaign Management No 
Customer Profiles No 
Customer Segmentation No 
Data Integration No 
Data Matching No 
GDPR Compliance No 
Personalization No 
Predictive Modeling No 

Data Governance

Access Control No 
Data Discovery No 
Data Mapping No 
Data Profiling No 
Deletion Management No 
Email Management No 
Policy Management No 
Process Management No 
Roles Management No 
Storage Management No 

Integration

Dashboard Yes 
ETL - Extract / Transform / Load Yes 
Metadata Management Yes 
Multiple Data Sources Yes 
Web Services Yes 

Master Data Management

Data Governance Yes 
Data Masking No 
Data Source Integrations Yes 
Hierarchy Management No 
Match & Merge No 
Metadata Management Yes 
Multi-Domain No 
Process Management No 
Relationship Mapping No 
Visualization No 

Tag Management

Custom Tags No 
Error Checking No 
Event Tracking No 
Policy Management No 
Roles / Permissions No 
Rules-Driven Tag Execution No 
Synchronous / Asynchronous Tags No 
Tag Library No 
Tag Variable Mapping No 
Version Control No 

Product Features

Audience Intelligence

AI / Machine Learning No 
Audience Segmentation No 
Competitive Intelligence No 
Content Tracking No 
Data Visualization No 
Data-Driven Insights No 
Filters / Search No 
Image Recognition No 
Sentiment Analysis No 
Social Listening No 
Social Media Analytics No 
Trend Tracking No 

Customer Data Platforms (CDP)

Behavioral Analytics No 
Campaign Management No 
Customer Profiles No 
Customer Segmentation No 
Data Integration No 
Data Matching No 
GDPR Compliance No 
Personalization No 
Predictive Modeling No 

Customer Journey Mapping Tools

Action Management No 
Attribution Modeling No 
Behavioral Analytics No 
Collaboration No 
Customer Profiles No 
Data Import / Export No 
Predictive Analytics No 
Surveys & Feedback No 
Templates No 

Tag Management

Custom Tags No 
Error Checking No 
Event Tracking No 
Policy Management No 
Roles / Permissions No 
Rules-Driven Tag Execution No 
Synchronous / Asynchronous Tags No 
Tag Library No 
Tag Variable Mapping No 
Version Control No 

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