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Description

Merlin facilitates customer interviews on your behalf, transforming responses into meaningful and actionable reports. By asking tailored questions and providing personalized follow-ups based on prior answers, Merlin gathers more profound insights. Each session's key highlights are distilled to save you valuable hours weekly. To give you a comprehensive overview, Merlin tags recurring themes and categorizes data types. Furthermore, Merlin analyzes interviews in real time, identifying and ranking trends to support your decision-making process. Users have the flexibility to toggle between text and Merlin's advanced AI voice mode whenever needed. Seamlessly integrating with your existing tools, Merlin streamlines the workflow for your team. It also automatically organizes your users into essential personas, allowing you to manipulate and analyze the data according to those segments. This adaptability ensures that you can effectively address the unique needs of each user group.

Description

Our observation techniques are designed to create a comfortable and authentic environment for customers when they engage with different brands. Our team of researchers is skilled in video analysis, complemented by an analytics platform that captures every crucial detail. We provide your data in a format that is actionable, driving optimal outcomes for your brand. Utilizing industry-leading technology, we ensure maximum comfort, simplicity, and quality for both agencies and consumers alike. By observing consumers in their everyday surroundings, we gather genuine insights that reflect true behaviors. Our toolkit includes wearables such as Go Pros, fixed cameras, and eye trackers, among others. We meticulously translate, subtitle, and tag content by themes, behaviors, and sentiment, and create captivating showreels that enhance your presentations with compelling video narratives. All your footage is securely stored for your convenience, allowing you to access it whenever necessary. In addition to this, we can manage, analyze, and subtitle existing vox pops and free-form video responses, enabling you to search by themes and gain a deeper understanding of consumer behavior. This comprehensive approach not only streamlines your data management but also enriches your brand's storytelling capabilities.