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Description
Innovative podcast technology for both publishers and advertisers is offered by Megaphone, equipping you with advanced tools to effectively publish, monetize, and assess your podcast endeavors.
- Enhance your revenue by utilizing dynamic ad insertion techniques.
- Obtain valuable insights that facilitate informed strategic choices.
- Ensure consistent scalability without experiencing outages or interruptions.
- Benefit from exceptional support provided by our dedicated customer experience team.
The Megaphone Targeted Marketplace (MTM) transforms the landscape of podcast advertising by delivering the same precise targeting and measurement capabilities found in other digital marketing platforms.
Connect with your desired audience on a large scale through access to over 60,000 Nielsen audience segments. Surround your ads with premium content from top podcast creators, and design captivating advertisements tailored for the podcasting experience. Additionally, gain practical campaign insights that can significantly enhance your media strategy and drive better outcomes.
Description
Nielsen Scarborough offers extensive insights into local and national consumer behaviors across more than 2,000 categories, which encompass various aspects such as leisure pursuits, shopping habits, purchasing trends, and media usage. By conducting over 330,000 surveys each year in the U.S., they empower advertisers and media organizations to effectively satisfy customer needs while exploring new strategic opportunities. Gaining insights into the distinctive behaviors of your clientele allows for a deeper understanding of the competitive landscape, which can lead to the formulation of strategies that amplify your advantages. Nielsen Scarborough's localized market insight studies enable a thorough exploration of consumer behaviors in diverse sectors, including automotive, banking and finance, beverages, demographics, digital and internet usage, grocery and convenience shopping, healthcare, home improvement, home shopping, lifestyle choices, media consumption, restaurant visits, retail activities, sports interests, telecom and mobile services, transportation, travel preferences, and voting behaviors. This comprehensive analysis not only aids in identifying market trends but also enhances targeted marketing efforts tailored to specific consumer segments.
API Access
Has API
API Access
Has API
Integrations
5X
Magellan AI
Meltano
Podcastpage
Podpage
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Spotify
Country
Sweden
Website
megaphone.spotify.com
Vendor Details
Company Name
Nielsen
Founded
1923
Country
United States
Website
www.nielsen.com/solutions/audience-measurement/scarborough/
Product Features
Podcast
Audio Editing Tools
Audio Recording
Audio to Text Transcription
Brand Safety
Create Cover Art
Distribution Tools
Import / Export
Live Broadcasting
Market Intelligence
Monetization / Advertising Management
Podcast Web Hosting
Reporting / Analytics
Sounds Effects / Music
Subscriber Management
Supports Multiple Hosts/Guests
Video Support