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Description

MediaRadar is a recognized advertising intelligence platform that caters to both media sellers and buyers, making it invaluable for anyone involved in advertising purchases or planning. Whether your focus is on broadcast, B2B, or digital advertising, this comprehensive solution transforms complex multimedia advertising data into actionable insights essential for successful media sales. It enables users to identify ideal prospects, analyze their advertising strategies, craft persuasive pitches, and gain a competitive edge in the market. MediaRadar also offers crucial insights that B2B ad sales professionals leverage to enhance their outreach across various media and event sponsorships. By providing precise and actionable advertising insights, MediaRadar empowers marketers to optimize their advertising expenditures effectively, ensuring that every dollar spent yields maximum impact in their campaigns.

Description

Nielsen Media Impact serves as an all-encompassing media planning tool aimed at assisting agencies, advertisers, and publishers in making financially savvy choices regarding audience engagement with their content and advertising efforts. This solution is structured into two main components: the insights module, which provides users with the ability to delve into detailed data concerning consumer media habits and pinpoint the most effective platforms for audience engagement, and the planning module, which facilitates the enhancement of media strategies and the development of various planning scenarios to judiciously distribute GRP flights, weights, and budgets. Among its notable features is the capacity to examine past campaign data to gain insights into how well the target audience was engaged, assess budget modifications and media distribution to enhance overall performance, scrutinize schedules while experimenting with different scenarios to elevate impression levels and optimize flighting patterns, and establish customizable KPIs that aid in crafting marketing strategies aimed at fulfilling specific objectives. Additionally, the platform encourages a data-driven approach to media planning, empowering users to make informed decisions that align with their marketing goals.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

Integrations

Microsoft Excel
Salesforce
elvex

Integrations

Microsoft Excel
Salesforce
elvex

Pricing Details

No price information available.
Free Trial
Free Version

Pricing Details

No price information available.
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

MediaRadar

Founded

2006

Country

United States

Website

mediaradar.com

Vendor Details

Company Name

Nielsen

Founded

1923

Country

United States

Website

www.nielsen.com/solutions/media-planning/media-impact/

Product Features

Advertising Agency

Campaign Management
Collaboration
Document Management
File Sharing
Project Management
Task Management
Time Tracking

Market Research

Benchmarking
Compensation Management
Data Management
Email / Online
Face-to-Face
Panel Management
Paper-Based
Phone-Based
Sample Management
Statistical Analysis
Survey Management

Sales Enablement

Collaboration
Contact Management
Content Management
Document Management
Goals / Quota Management
Lead Management
Meeting Management
Performance Management
Presentation Management
Proposal Management
Territory Management
Training Management

Sales Intelligence

CRM Integration
Data Cleaning
Data Enrichment
Data Import/Export
Data Mining
Data Verification
Email Integration
Lead Scoring
List Building
Performance Management
Pipeline Management
Predictive Modeling/Analytics
Prospecting Tools
Reporting/Analytics
Sales Forecasting

Product Features

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