Average Ratings 0 Ratings
Average Ratings 0 Ratings
Description
Matchbook serves as an innovative identity enhancement platform designed for advertisers and marketers, enabling them to correlate first-party data with fresh digital signals to improve their reach across multiple devices, optimize retargeting efforts, and enhance the accuracy of online-offline attribution. By leveraging vast amounts of aggregated, consented data derived from locations, IP addresses, and Mobile Advertising IDs (MAIDs), it creates precise identifier databases that facilitate the connection of physical locations with IPs and MAIDs, while also integrating additional spatial indices such as postal codes or geohashes. This powerful tool supports a variety of applications, including targeted advertising on connected TV (CTV/OTT), effective cross-software targeting and retargeting, account-based marketing strategies, evaluating campaign performance, enhancing identity graphs, and broadening audience reach beyond the confines of first-party data. Furthermore, Matchbook offers customizable matching parameters and historical context options, empowering clients to refine and personalize their results according to specific strategies and goals. As a result, advertisers can achieve a more cohesive and effective marketing approach across different channels.
Description
SnowcatCloud is a cloud-based platform designed for customer data infrastructure, utilizing an open-source variant of Snowplow known as OpenSnowcat, which allows businesses to gather, manage, route, and amalgamate behavioral and event-level information from various sources including web, mobile, servers, and IoT. This capability empowers teams to construct a comprehensive real-time view of their customers while ensuring they maintain complete control and ownership over their data. The platform offers various deployment options such as a fully-managed service, cloud-hosted solutions, “bring your own cloud” alternatives, and self-hosted open-source setups, catering to diverse needs regarding privacy, budget, and infrastructure. With enterprise-level security measures in place, including SOC 2 Type II compliance, SnowcatCloud ensures robust protection and swift data delivery. Additionally, it enhances event data streams through identity resolution methods, such as browser fingerprinting and matching techniques, which refine customer profiles, while also assisting in the development of a customer knowledge graph for more profound insights. Furthermore, it seamlessly integrates with analytics tools and data warehouses, fostering a more cohesive data ecosystem for organizations.
API Access
Has API
No
API Access
Has API
No
Integrations
Amazon Redshift
No
Amazon S3
No
Apache Spark
No
C++
No
Google Cloud BigQuery
No
HubSpot CRM
No
JavaScript
No
Magento
No
Neo4j
No
Pipedrive
No
Integrations
Amazon Redshift
Yes
Amazon S3
Yes
Apache Spark
Yes
C++
Yes
Google Cloud BigQuery
Yes
HubSpot CRM
Yes
JavaScript
Yes
Magento
Yes
Neo4j
Yes
Pipedrive
Yes
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Pricing Details
Free
Free Trial
No
Free Version
Yes
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
Yes
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
No
In Person
No
Types of Training
Training Docs
Yes
Webinars
Yes
Live Training (Online)
No
In Person
No
Vendor Details
Company Name
Matchbook
Founded
2018
Country
United States
Website
www.matchbookdata.com
Vendor Details
Company Name
SnowcatCloud
Founded
2020
Country
United States
Website
www.snowcatcloud.com
Product Features
Product Features
Marketing Attribution
Attribution Modeling
No
Audience Segmentation
No
Conversion Tracking
No
Cross-Channel Attribution
No
Customer Journey Mapping
No
Multi-Touch Attribution
No
Predictive Analytics
No
ROI Tracking
No