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Description
MarketCast is a leading global marketing research and technology company that harnesses the power of AI, data science, and human expertise to transform how brands understand and engage consumers. Their advanced Research Platform combines AI-driven models with robust data analytics to speed up research design, delivery, and insight generation. The company’s team of over 600 professionals includes researchers, technologists, and data scientists who work together to provide innovative advertising and brand research solutions. MarketCast serves more than 80% of the highest advertising spenders in the U.S., helping clients identify target audiences, craft resonant creative, and foster lasting brand fandom. Their approach merges data science and social science to link consumer attitudes and behaviors for actionable marketing insights. MarketCast’s culture emphasizes curiosity, trust, and diversity, driving continual learning and breakthrough discoveries. The company supports a wide range of sectors including entertainment, financial services, healthcare, and sports through tailored research services. MarketCast is committed to being the most tech-forward and data-driven marketing research organization globally.
Description
Rehearsals is an innovative, web-based platform designed for consumer research and decision-making simulations, catering to marketing, product development, and research teams. By allowing users to articulate a business question and identify a specific audience, the platform enables the execution of simulations using AI-generated twins that reflect consenting individuals from Rehearsals’ proprietary panel. This versatile tool facilitates the assessment of various elements such as advertising campaigns, creative strategies, messaging effectiveness, pricing models, product designs, user experience concepts, customer churn, product bundles, and audience preferences. Teams can analyze group responses, gather supporting evidence, and gain insights from participant-generated context and reports, while also being able to utilize follow-up questions to investigate alternative options. Rehearsals offers its simulation capabilities through a user-friendly web application and integrates seamlessly with popular collaboration tools like Slack, Microsoft Teams, Claude, and ChatGPT, with additional API and MCP solutions available. This product empowers teams to gauge customer sentiments and reactions prior to making crucial marketing or product-related decisions; however, it is important to note that the simulated feedback does not necessarily predict real-world market results. Ultimately, Rehearsals serves as a valuable resource for teams seeking to make informed choices based on simulated consumer insights.
API Access
Has API
No
API Access
Has API
Yes
Integrations
ChatGPT
No
Claude
No
Claude Duet
No
Microsoft Teams
No
Model Context Protocol (MCP)
No
Slack
No
Voxpopme
Yes
Integrations
ChatGPT
Yes
Claude
Yes
Claude Duet
Yes
Microsoft Teams
Yes
Model Context Protocol (MCP)
Yes
Slack
Yes
Voxpopme
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Pricing Details
Plans are priced by twin interview volume and include unlimited seats. Each twin interview credit covers one twin answering up to 20 questions. Plans vary by monthly volume, governance, integrations, and support. A standard 30-day pilot is available.
Free Trial
No
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
Yes
Live Rep (24/7)
Yes
Online Support
Yes
Types of Training
Training Docs
No
Webinars
No
Live Training (Online)
No
In Person
No
Types of Training
Training Docs
No
Webinars
No
Live Training (Online)
No
In Person
No
Vendor Details
Company Name
MarketCast
Founded
1988
Country
United States
Website
marketcast.com
Vendor Details
Company Name
Rehearsals
Founded
2025
Country
United States
Website
www.runrehearsals.com
Product Features
Market Research
Benchmarking
No
Compensation Management
No
Data Management
No
Email / Online
No
Face-to-Face
No
Panel Management
No
Paper-Based
No
Phone-Based
No
Sample Management
No
Statistical Analysis
No
Survey Management
No
Marketing Attribution
Attribution Modeling
No
Audience Segmentation
No
Conversion Tracking
No
Cross-Channel Attribution
No
Customer Journey Mapping
No
Multi-Touch Attribution
No
Predictive Analytics
No
ROI Tracking
No
Product Features
Market Research
Benchmarking
No
Compensation Management
No
Data Management
No
Email / Online
No
Face-to-Face
No
Panel Management
No
Paper-Based
No
Phone-Based
No
Sample Management
No
Statistical Analysis
No
Survey Management
No
