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Average Ratings 0 Ratings

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ease
features
design
support

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Description

Brand loyalty is experiencing significant growth, with an impressive 67% of global consumers considering their favorite brand's loyalty program to be essential, while a mere 7% view it as unimportant. To cultivate enduring relationships and encourage customers to visit more frequently and spend more, it is crucial to implement highly personalized loyalty programs that acknowledge and reward specific customer behaviors. By defining, managing, and targeting tailored offers both online and in-store, as well as when customers are in proximity to your location, Marigold Loyalty simplifies the process of administering various incentives, including coupons, gift cards, discounts, cashback, sweepstakes, donations, and physical rewards. Additionally, recognizing members through a customizable tier system allows for the provision of personalized rewards that reflect their status. This approach not only incentivizes members with points for their transactional and engagement activities, such as completing purchase histories, participating in customer surveys, writing product reviews, signing up, and attending events, but also fosters a deeper connection between the brand and its loyal customers. Overall, these strategies enhance customer satisfaction and drive brand engagement.

Description

Salesforce Loyalty Management is an all-encompassing platform aimed at assisting businesses in developing and overseeing intelligent, customized loyalty programs that boost customer interaction and enhance their lifetime value. Constructed on the Salesforce Customer 360 Platform, this tool allows organizations to design loyalty initiatives with various tiers, points, benefits, and rewards specifically suited for both B2B and B2C audiences. It facilitates partnerships across different industries, enabling customers to accumulate and redeem rewards with multiple brands, while also providing resources for efficiently onboarding partners and coordinating joint promotional efforts. Leveraging AI-driven features, it empowers businesses to pinpoint brand advocates, manage referral initiatives, and offer personalized promotions rooted in customer data and behavior patterns. Furthermore, when integrated with Salesforce Marketing Cloud, Service Cloud, and Tableau, Loyalty Management ensures a cohesive view of the customer, promoting seamless engagement across every interaction point. This comprehensive approach not only enhances customer loyalty but also drives sustainable business growth over time.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

Integrations

Marigold Engage+
Marigold Grow
Marigold LiveContent by Liveclicker
Salesforce
Salesforce Agentforce Marketing
Salesforce Agentforce Service
Tableau

Integrations

Marigold Engage+
Marigold Grow
Marigold LiveContent by Liveclicker
Salesforce
Salesforce Agentforce Marketing
Salesforce Agentforce Service
Tableau

Pricing Details

No price information available.
Free Trial
Free Version

Pricing Details

$20,000 per month
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

Marigold

Founded

2017

Country

United States

Website

meetmarigold.com/solution/marigold-loyalty/

Vendor Details

Company Name

Salesforce

Founded

1999

Country

United States

Website

www.salesforce.com/marketing/loyalty-management/

Product Features

Customer Loyalty

CRM
Corporate Memberships
Customer Activity Tracking
Discount Management
Gift Card System
Loyalty Card System
Member Portal
Membership Management
No-Card Loyalty System
Referral Tracking
Rewards Management

Loyalty Management

CRM
Customer Activity Tracking
Discount Management
Gift Card System
Loyalty Card System
Member Portal
Membership Management
No-Card Loyalty System
Referral Tracking
Rewards Management
White Label

Product Features

Customer Loyalty

CRM
Corporate Memberships
Customer Activity Tracking
Discount Management
Gift Card System
Loyalty Card System
Member Portal
Membership Management
No-Card Loyalty System
Referral Tracking
Rewards Management

Loyalty Management

CRM
Customer Activity Tracking
Discount Management
Gift Card System
Loyalty Card System
Member Portal
Membership Management
No-Card Loyalty System
Referral Tracking
Rewards Management
White Label

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