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features
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support

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Description

Brand loyalty is experiencing significant growth, with an impressive 67% of global consumers considering their favorite brand's loyalty program to be essential, while a mere 7% view it as unimportant. To cultivate enduring relationships and encourage customers to visit more frequently and spend more, it is crucial to implement highly personalized loyalty programs that acknowledge and reward specific customer behaviors. By defining, managing, and targeting tailored offers both online and in-store, as well as when customers are in proximity to your location, Marigold Loyalty simplifies the process of administering various incentives, including coupons, gift cards, discounts, cashback, sweepstakes, donations, and physical rewards. Additionally, recognizing members through a customizable tier system allows for the provision of personalized rewards that reflect their status. This approach not only incentivizes members with points for their transactional and engagement activities, such as completing purchase histories, participating in customer surveys, writing product reviews, signing up, and attending events, but also fosters a deeper connection between the brand and its loyal customers. Overall, these strategies enhance customer satisfaction and drive brand engagement.

Description

Phaedon is a loyalty and customer engagement company that helps organizations create awareness, foster engagement, transform experiences, and cultivate long-term loyalty. The company focuses on emotional loyalty by helping brands understand why customers stay and giving them the strategy, technology, and execution needed to act on those insights. Phaedon combines loyalty program design, customer experience transformation, marketing analytics, AI, predictive modeling, GenAI tools, and flexible technology. Its Tally platform is a SaaS loyalty solution designed to power programs across travel, hospitality, and retail. Tally supports promotions, rules, rewards orchestration, customer-level modeling, segmentation, real-time data ingestion, activation, enterprise-grade security, compliance, and scalable loyalty operations. Phaedon’s Loyalty Strategy and Program Design solution helps brands foster deeper emotional connections through personalized experiences fueled by data. Customer Experience Transformation helps organizations align operations, technology, and structure around customers and employees. Marketing Analytics and AI helps teams uncover audience insights and turn them into actionable learnings that improve business outcomes. By combining loyalty strategy, SaaS technology, customer experience consulting, analytics, AI, and execution, Phaedon helps brands build loyalty programs that create measurable value.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

No images available

Integrations

Marigold Engage+ Yes 
Marigold Grow Yes 
Marigold LiveContent by Liveclicker Yes 
Salesforce Agentforce Marketing No 

Integrations

Marigold Engage+ No 
Marigold Grow No 
Marigold LiveContent by Liveclicker No 
Salesforce Agentforce Marketing Yes 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person No 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person No 

Vendor Details

Company Name

Marigold

Founded

2017

Country

United States

Website

meetmarigold.com/solution/marigold-loyalty/

Vendor Details

Company Name

Phaedon

Founded

2019

Country

United States

Website

www.wearephaedon.com

Product Features

Customer Loyalty

CRM No 
Corporate Memberships No 
Customer Activity Tracking No 
Discount Management No 
Gift Card System No 
Loyalty Card System No 
Member Portal No 
Membership Management No 
No-Card Loyalty System No 
Referral Tracking No 
Rewards Management No 

Loyalty Management

CRM No 
Customer Activity Tracking No 
Discount Management No 
Gift Card System No 
Loyalty Card System No 
Member Portal No 
Membership Management No 
No-Card Loyalty System No 
Referral Tracking No 
Rewards Management No 
White Label No 

Product Features

Customer Loyalty

CRM No 
Corporate Memberships No 
Customer Activity Tracking No 
Discount Management No 
Gift Card System No 
Loyalty Card System No 
Member Portal No 
Membership Management No 
No-Card Loyalty System No 
Referral Tracking No 
Rewards Management No 

Loyalty Management

CRM No 
Customer Activity Tracking No 
Discount Management No 
Gift Card System No 
Loyalty Card System No 
Member Portal No 
Membership Management No 
No-Card Loyalty System No 
Referral Tracking No 
Rewards Management No 
White Label No 

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