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features
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support

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Description

Tailored for businesses that rely on mass mailing, GrayHair's mail tracking solutions enable you to understand the delivery influence of every piece sent. By utilizing our comprehensive services and established guidelines, you can surpass typical industry benchmarks. The nation’s largest mailers place their confidence in our tracking system to ensure that their communications, whether statements or promotional campaigns, reach the intended recipient promptly. Leverage the Postal Service’s Informed Visibility® data to gain critical insights into your mailing operations. Discover optimal timing for when your audience is most likely to engage with your offers, as well as the ideal days for delivery. Monitor each mailpiece throughout the postal journey, from the moment of entry to when it arrives in homes. Identify the precise locations of your mailings and narrow down the actual dates of delivery. Transform your postal analytics into actionable strategies that allow for testing of different delivery methods, enhancement of response rates, effective initiation of follow-up actions, and early detection of issues. Our intuitive analytics dashboards facilitate rapid decision-making through visual representations and clear data presentation, empowering you to act swiftly and efficiently. Elevate your mailing performance by harnessing data-driven strategies that maximize engagement and delivery success.

Description

Smartmail Marketing serves as Canada Post's direct mail marketing solution for businesses aiming to connect with current or potential customers via postal services. Campaigns can utilize options like Neighbourhood Mail, Personalized Mail, or Postal Code Targeting, allowing for audience selection based on geographic, demographic, and address information. Companies have the flexibility to design their campaigns using Canada Post's online tools, or they may collaborate with Canada Post specialists and independent Smartmail Marketing partners for assistance in audience targeting, creative design, printing, mail preparation, and delivery logistics. This service accommodates both individual mailings and campaigns that align with digital marketing efforts, featuring various promotional materials such as postcards, letters, brochures, and flyers. The scope of a campaign, along with its targeting, formats, and postage rates, is determined by the sender's specific goals and the type of mail product chosen. Ultimately, Smartmail Marketing represents an integrated postal and marketing service rather than merely functioning as a standalone software application, enhancing the way businesses reach their audiences through targeted mail solutions.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

No details available.

Integrations

No details available.

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

Campaign costs depend on objectives and scope. Rates and applicable fees vary by mail service and campaign; Canada Post publishes separate rate information for Neighbourhood Mail, Personalized Mail, and Postal Code Targeting.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) Yes 
Online Support Yes 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) No 
In Person Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person No 

Vendor Details

Company Name

GrayHair Software

Founded

2000

Country

United States

Website

grayhairsoftware.com/mail-tracking/

Vendor Details

Company Name

Canada Post

Founded

1981

Country

Canada

Website

www.canadapost-postescanada.ca/cpc/en/commercial/marketing/campaign/direct-mail/direct-mail-smm.page

Product Features

Mailroom Management

Barcode Scanning No 
CASS Certified No 
Duplicate Management No 
Graphical Mail Piece Designer No 
Intelligent Mail Support No 
Job Management No 
PAVE Certified Presorting No 
Package Tracking Yes 
Signature Capture No 

Product Features

Direct Mail Automation

A/B Testing No 
Analytics/Reporting No 
Campaign Management No 
Data Import/Export No 
Delivery Tracking No 
Design Management No 
Event Triggered Mailings No 
List Scrubbing No 
Mailing List Purchasing No 
Mailing Services Integration No 
Pre-made Templates No 
Printing Services Integration No 
Response Alerts No 

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Alternatives

No Alternatives