Average Ratings 0 Ratings
Average Ratings 0 Ratings
Description
Tailored for businesses that rely on mass mailing, GrayHair's mail tracking solutions enable you to understand the delivery influence of every piece sent. By utilizing our comprehensive services and established guidelines, you can surpass typical industry benchmarks. The nation’s largest mailers place their confidence in our tracking system to ensure that their communications, whether statements or promotional campaigns, reach the intended recipient promptly. Leverage the Postal Service’s Informed Visibility® data to gain critical insights into your mailing operations. Discover optimal timing for when your audience is most likely to engage with your offers, as well as the ideal days for delivery. Monitor each mailpiece throughout the postal journey, from the moment of entry to when it arrives in homes. Identify the precise locations of your mailings and narrow down the actual dates of delivery. Transform your postal analytics into actionable strategies that allow for testing of different delivery methods, enhancement of response rates, effective initiation of follow-up actions, and early detection of issues. Our intuitive analytics dashboards facilitate rapid decision-making through visual representations and clear data presentation, empowering you to act swiftly and efficiently. Elevate your mailing performance by harnessing data-driven strategies that maximize engagement and delivery success.
Description
Smartmail Marketing serves as Canada Post's direct mail marketing solution for businesses aiming to connect with current or potential customers via postal services. Campaigns can utilize options like Neighbourhood Mail, Personalized Mail, or Postal Code Targeting, allowing for audience selection based on geographic, demographic, and address information. Companies have the flexibility to design their campaigns using Canada Post's online tools, or they may collaborate with Canada Post specialists and independent Smartmail Marketing partners for assistance in audience targeting, creative design, printing, mail preparation, and delivery logistics. This service accommodates both individual mailings and campaigns that align with digital marketing efforts, featuring various promotional materials such as postcards, letters, brochures, and flyers. The scope of a campaign, along with its targeting, formats, and postage rates, is determined by the sender's specific goals and the type of mail product chosen. Ultimately, Smartmail Marketing represents an integrated postal and marketing service rather than merely functioning as a standalone software application, enhancing the way businesses reach their audiences through targeted mail solutions.
API Access
Has API
No
API Access
Has API
No
Integrations
No details available.
Integrations
No details available.
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Pricing Details
Campaign costs depend on objectives and scope. Rates and applicable fees vary by mail service and campaign; Canada Post publishes separate rate information for Neighbourhood Mail, Personalized Mail, and Postal Code Targeting.
Free Trial
No
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
Yes
Live Rep (24/7)
Yes
Online Support
Yes
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
Yes
Live Training (Online)
No
In Person
Yes
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
No
In Person
No
Vendor Details
Company Name
GrayHair Software
Founded
2000
Country
United States
Website
grayhairsoftware.com/mail-tracking/
Vendor Details
Company Name
Canada Post
Founded
1981
Country
Canada
Website
www.canadapost-postescanada.ca/cpc/en/commercial/marketing/campaign/direct-mail/direct-mail-smm.page
Product Features
Mailroom Management
Barcode Scanning
No
CASS Certified
No
Duplicate Management
No
Graphical Mail Piece Designer
No
Intelligent Mail Support
No
Job Management
No
PAVE Certified Presorting
No
Package Tracking
Yes
Signature Capture
No
Product Features
Direct Mail Automation
A/B Testing
No
Analytics/Reporting
No
Campaign Management
No
Data Import/Export
No
Delivery Tracking
No
Design Management
No
Event Triggered Mailings
No
List Scrubbing
No
Mailing List Purchasing
No
Mailing Services Integration
No
Pre-made Templates
No
Printing Services Integration
No
Response Alerts
No
Alternatives
Alternatives
No Alternatives