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Description
Assist finance in overseeing financial planning, budgeting, modeling, and performance reporting. Utilizing MagicOrange allows you to adjust one or multiple cost drivers and instantly grasp how these adjustments affect the costs and profits of your organization's products and services. The ability to effectively plan and manage various scenarios, including budgets, actuals, forecasts, transitioning to the cloud, and outsourcing certain services, is crucial for your organization's cost management and strategic planning. By streamlining the budget and forecast cycles, you can dedicate more time to uncovering valuable insights. Provide your stakeholders with the information needed to make informed consumption decisions through detailed results, supported by relevant reports and analytics. No matter your current stage in the cost allocation process, you can use MagicOrange to accelerate your progress while improving your speed, output, accuracy, and insights in the allocation process, ultimately enhancing your organization's financial decision-making. This comprehensive approach will not only bolster financial accountability but also empower teams to align their strategies more closely with organizational goals.
Description
Nielsen Media Impact serves as an all-encompassing media planning tool aimed at assisting agencies, advertisers, and publishers in making financially savvy choices regarding audience engagement with their content and advertising efforts. This solution is structured into two main components: the insights module, which provides users with the ability to delve into detailed data concerning consumer media habits and pinpoint the most effective platforms for audience engagement, and the planning module, which facilitates the enhancement of media strategies and the development of various planning scenarios to judiciously distribute GRP flights, weights, and budgets. Among its notable features is the capacity to examine past campaign data to gain insights into how well the target audience was engaged, assess budget modifications and media distribution to enhance overall performance, scrutinize schedules while experimenting with different scenarios to elevate impression levels and optimize flighting patterns, and establish customizable KPIs that aid in crafting marketing strategies aimed at fulfilling specific objectives. Additionally, the platform encourages a data-driven approach to media planning, empowering users to make informed decisions that align with their marketing goals.
API Access
Has API
API Access
Has API
Integrations
No details available.
Integrations
No details available.
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
MagicOrange
Founded
2014
Country
United Kingdom
Website
magicorange.com/platform/
Vendor Details
Company Name
Nielsen
Founded
1923
Country
United States
Website
www.nielsen.com/solutions/media-planning/media-impact/