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Description
The premier platform for sponsored product advertisements tailored for both marketplaces and private markets. You have complete control over the quantity, placement, and design of your sponsored product ads. To make informed decisions, you can access a placement report that provides insights into the performance of each ad unit. The campaign management interface is customized to reflect your store’s logo, colors, and branding, including your URL. Advertisers and sellers can easily log into this console via your store’s seller center. We take pride in our advanced algorithms that determine the most effective ad for each interaction, considering factors like relevance, aggregated shopper behavior, bids, and predicted click-through rates, but we understand that you may have additional considerations. You're free to influence the ad selection process as well. Furthermore, we provide a variety of automated email templates to facilitate communication with sellers and advertisers, allowing you to choose which emails get sent and how they are presented. This level of customization ensures that your advertising strategy can align closely with your specific goals and branding.
Description
Facilitating partnerships between retailers and brands to enhance customer value is essential in today's market. Through solutions that encompass omnichannel personalization, retail media, and data monetization, companies in the grocery, drug, and specialty sectors can thrive alongside their brand partners. The platform offers self-service customer analytics and targeted outreach, utilizing the power of automated data science. With AI-driven marketing interactions, businesses can engage with customers on a one-to-one basis across various channels effectively. Additionally, the platform provides seamless brand collaboration opportunities, allowing for monetization of data and media assets. By harnessing AI, NIQ Activate's retail media solution empowers retailers to improve their profit margins by streamlining the setup of their retail media network, featuring comprehensive data management, automated activation, and robust measurement & attribution capabilities. Furthermore, NIQ Activate equips retailers and brands to identify potential risks and seize opportunities for their promotional offers and advertisements proactively. By leveraging NIQ Activate's advanced predictive audience-building features, businesses can craft hyper-targeted advertisements that align closely with customer preferences while fulfilling brand objectives, ensuring a more effective marketing approach. This strategic integration ultimately leads to a more dynamic retail environment where collaboration flourishes.
API Access
Has API
API Access
Has API
Integrations
Criteo
Microsoft 365
Nielsen Marketing Cloud
QuickBooks Online
Integrations
Criteo
Microsoft 365
Nielsen Marketing Cloud
QuickBooks Online
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Mabaya
Country
Israel
Website
www.mabaya.com
Vendor Details
Company Name
NIQ Activate
Founded
2014
Country
United States
Website
niqactivate.com
Product Features
Product Features
Customer Data Platforms (CDP)
Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling