Average Ratings 0 Ratings
Average Ratings 0 Ratings
Description
Lytics, the customer-data platform designed for marketers, harnesses the power of first-party information to understand your customers' needs. Lytics' decision engine uses machine-learning to understand your customers' needs. This helps marketers deliver timely, relevant communications across multiple channels. Lytics AI will help you identify the levers that can be pulled to increase results and improve ROI. Engage customers with personalized messages and targeted campaigns that are tailored to their needs. Maximize your impact by predictive marketing strategies that are shaped by the actions of your customers, not your assumptions.
Description
Our target audiences consist of consumers engaged by marketers. By utilizing profiles that document customer interactions, you can modify strategies based on the unique behaviors of each user. The insights gained from analyzing their actions and preferences provide marketers with the vital information needed to develop content that resonates with distinct groups. By applying important segments to your customer database, you can transcend basic demographic information and foster engagement based on personas, thus enhancing the accuracy and effectiveness of your targeting efforts. To gain a deeper understanding of your customers, establish several segments by refining and choosing specific demographics. This layered approach, combined with analytics and feedback mechanisms integrated into our platform, allows us to score engagements effectively. Additionally, the continuous nurturing of campaigns throughout the entire customer lifecycle is crucial for success. Our AI also introduces features such as automatic segmentation and predictive retention, which further streamline the marketing process. This not only saves time but also ensures that your strategies remain relevant and impactful over time.
API Access
Has API
No
API Access
Has API
Yes
Integrations
Adobe Marketo Engage
Yes
Criteo
Yes
Google Cloud BigQuery
Yes
Google Optimize
Yes
Google Tag Manager
Yes
Instagram
Yes
Iterable
Yes
Looker
Yes
Mailchimp Transactional Email (Mandrill)
Yes
Mapp Marketing Cloud
Yes
Integrations
Adobe Marketo Engage
No
Criteo
No
Google Cloud BigQuery
No
Google Optimize
No
Google Tag Manager
No
Instagram
No
Iterable
No
Looker
No
Mailchimp Transactional Email (Mandrill)
No
Mapp Marketing Cloud
No
Pricing Details
Flexible packages to meet your business needs with tier levels for Starter, Professional, Enterprise plus monthly and annual billing options.
Free Trial
Yes
Free Version
No
Pricing Details
$999 per month
Free Trial
No
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
No
In Person
No
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
Yes
In Person
No
Vendor Details
Company Name
Lytics
Founded
2012
Country
United States
Website
www.lytics.com
Vendor Details
Company Name
Viewn
Founded
2019
Country
United States
Website
www.viewn.com
Product Features
Customer Data Platforms (CDP)
Behavioral Analytics
Yes
Campaign Management
Yes
Customer Profiles
Yes
Customer Segmentation
Yes
Data Integration
No
Data Matching
No
GDPR Compliance
No
Personalization
Yes
Predictive Modeling
Yes
Product Features
Customer Data Platforms (CDP)
Behavioral Analytics
No
Campaign Management
No
Customer Profiles
No
Customer Segmentation
No
Data Integration
No
Data Matching
No
GDPR Compliance
No
Personalization
No
Predictive Modeling
No