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Description
Lob is the only direct mail automation platform for the digital age. Lob's platform automates the direct mail execution process for enterprises at any scale - from creation, printing, postage, delivery, and sustainability with end-to-end analytics and campaign attribution. Over 11,000 businesses trust Lob to transform their direct mail into intelligent mail.
Description
Smartmail Marketing serves as Canada Post's direct mail marketing solution for businesses aiming to connect with current or potential customers via postal services. Campaigns can utilize options like Neighbourhood Mail, Personalized Mail, or Postal Code Targeting, allowing for audience selection based on geographic, demographic, and address information. Companies have the flexibility to design their campaigns using Canada Post's online tools, or they may collaborate with Canada Post specialists and independent Smartmail Marketing partners for assistance in audience targeting, creative design, printing, mail preparation, and delivery logistics. This service accommodates both individual mailings and campaigns that align with digital marketing efforts, featuring various promotional materials such as postcards, letters, brochures, and flyers. The scope of a campaign, along with its targeting, formats, and postage rates, is determined by the sender's specific goals and the type of mail product chosen. Ultimately, Smartmail Marketing represents an integrated postal and marketing service rather than merely functioning as a standalone software application, enhancing the way businesses reach their audiences through targeted mail solutions.
API Access
Has API
No
API Access
Has API
No
Integrations
5X
Yes
Adobe Marketo Engage
Yes
Blueshift ONE
Yes
Cognito Forms
Yes
CrossEngage
Yes
Customer.io
Yes
Jotform
Yes
Juniper Square
Yes
KonnectzIT
Yes
MediaOS
Yes
Integrations
5X
No
Adobe Marketo Engage
No
Blueshift ONE
No
Cognito Forms
No
CrossEngage
No
Customer.io
No
Jotform
No
Juniper Square
No
KonnectzIT
No
MediaOS
No
Pricing Details
No price information available.
Free Trial
Yes
Free Version
No
Pricing Details
Campaign costs depend on objectives and scope. Rates and applicable fees vary by mail service and campaign; Canada Post publishes separate rate information for Neighbourhood Mail, Personalized Mail, and Postal Code Targeting.
Free Trial
No
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
Yes
iPad App
Yes
Android App
Yes
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
Yes
Live Training (Online)
No
In Person
No
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
No
In Person
No
Vendor Details
Company Name
Lob
Founded
2013
Country
United States
Website
lob.com
Vendor Details
Company Name
Canada Post
Founded
1981
Country
Canada
Website
www.canadapost-postescanada.ca/cpc/en/commercial/marketing/campaign/direct-mail/direct-mail-smm.page
Product Features
Address Verification
Address Validation
No
Autocomplete
No
Automatic Formatting
No
Data Cleansing
No
Data Discovery
No
Data Quality Control
No
Data Verification
No
Geographic Maps
No
Geolocation
No
Metadata Management
No
Reporting / Analytics
No
Search / Filter
No
Direct Mail Automation
A/B Testing
No
Analytics/Reporting
Yes
Campaign Management
Yes
Data Import/Export
No
Delivery Tracking
Yes
Design Management
Yes
Event Triggered Mailings
Yes
List Scrubbing
No
Mailing List Purchasing
No
Mailing Services Integration
Yes
Pre-made Templates
Yes
Printing Services Integration
Yes
Response Alerts
Yes
Shipment Tracking
Alerts/Notifications
Yes
Delivery Estimate
No
For Freight
No
For eCommerce
Yes
Status Tracking
No
Website Integration
No
Product Features
Direct Mail Automation
A/B Testing
No
Analytics/Reporting
No
Campaign Management
No
Data Import/Export
No
Delivery Tracking
No
Design Management
No
Event Triggered Mailings
No
List Scrubbing
No
Mailing List Purchasing
No
Mailing Services Integration
No
Pre-made Templates
No
Printing Services Integration
No
Response Alerts
No
Alternatives
Alternatives
No Alternatives
