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Description
Lob is the only direct mail automation platform for the digital age. Lob's platform automates the direct mail execution process for enterprises at any scale - from creation, printing, postage, delivery, and sustainability with end-to-end analytics and campaign attribution. Over 11,000 businesses trust Lob to transform their direct mail into intelligent mail.
Description
Postry serves as an online platform designed for prospecting and managing direct-mail campaigns, catering specifically to tradespeople, solar installers, real estate professionals, recruiters, and B2B service providers. This tool pinpoint homes, properties, employers, and businesses based on user-defined triggers, enabling users to evaluate potential leads, craft customized letters, and approve each mailing prior to printing and postage. Each letter features a distinct QR code that directs recipients to a personalized landing page. The platform monitors scans, visits, and inquiries, allowing teams to correlate responses with their mailings and strategize follow-ups; the Profi plan also includes CRM and automation functionalities. Users can assess campaign performance by both campaign and geographic area, while more advanced plans unlock additional search regions, landing pages, and team collaboration features; the Enterprise tier even offers an API for further integration. By consolidating prospect research, printed outreach, response analysis, and follow-up processes, Postry streamlines the entire workflow for its users. Ultimately, Postry empowers organizations to enhance their outreach strategies and improve engagement with potential clients.
API Access
Has API
No
API Access
Has API
Yes
Integrations
5X
Yes
Adobe Marketo Engage
Yes
Blueshift ONE
Yes
BoomTown
Yes
Customer.io
Yes
Easyflow
Yes
Ethyca
Yes
Invoiced
Yes
Iterable
Yes
Jotform
Yes
Integrations
5X
No
Adobe Marketo Engage
No
Blueshift ONE
No
BoomTown
No
Customer.io
No
Easyflow
No
Ethyca
No
Invoiced
No
Iterable
No
Jotform
No
Pricing Details
No price information available.
Free Trial
Yes
Free Version
No
Pricing Details
€349/month
The Start plan is €349 net per month and includes 100 letters per month and one active search area. Additional letters cost €3.70 for trades and real estate or €3.20 for business and recruiting. Printing and postage are included. Prices exclude VAT under the stated reverse-charge conditions. Monthly plans can be canceled without notice. CRM and automation features are available on the Profi plan and higher tiers.
Free Trial
No
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
Yes
iPad App
Yes
Android App
Yes
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
Yes
Live Training (Online)
No
In Person
No
Types of Training
Training Docs
No
Webinars
No
Live Training (Online)
No
In Person
No
Vendor Details
Company Name
Lob
Founded
2013
Country
United States
Website
lob.com
Vendor Details
Company Name
MS Strategic Advisory
Founded
2026
Country
Bulgaria
Website
postry.de
Product Features
Address Verification
Address Validation
No
Autocomplete
No
Automatic Formatting
No
Data Cleansing
No
Data Discovery
No
Data Quality Control
No
Data Verification
No
Geographic Maps
No
Geolocation
No
Metadata Management
No
Reporting / Analytics
No
Search / Filter
No
Direct Mail Automation
A/B Testing
No
Analytics/Reporting
Yes
Campaign Management
Yes
Data Import/Export
No
Delivery Tracking
Yes
Design Management
Yes
Event Triggered Mailings
Yes
List Scrubbing
No
Mailing List Purchasing
No
Mailing Services Integration
Yes
Pre-made Templates
Yes
Printing Services Integration
Yes
Response Alerts
Yes
Shipment Tracking
Alerts/Notifications
Yes
Delivery Estimate
No
For Freight
No
For eCommerce
Yes
Status Tracking
No
Website Integration
No
Product Features
Direct Mail Automation
A/B Testing
No
Analytics/Reporting
No
Campaign Management
No
Data Import/Export
No
Delivery Tracking
No
Design Management
No
Event Triggered Mailings
No
List Scrubbing
No
Mailing List Purchasing
No
Mailing Services Integration
No
Pre-made Templates
No
Printing Services Integration
No
Response Alerts
No
