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Description
Lifesight is a unified marketing measurement platform that helps marketers move away from inaccurate attribution that leads to misallocated budgets & wasted ad spend.
Lifesight leverages modern measurement techniques like marketing mix modeling, incrementality testing & causal attribution to help them make better decisions that result in sustainable & profitable growth.
Our core features:
Data centralization & operationalization: Eliminate data silos, data quality issues and inconsistencies so you get the right insights every time.
Marketing effectiveness measurement: Measure the true causal impact of online and offline marketing on all sales so you can make the right decisions.
Planning, forecasting & optimization: Achieve your marketing goals with predictability & confidence with AI-powered insights.
Marketing intelligence & analytics: Navigate your way to profitable growth by blending marketing & finance to deliver continuous improvements.
Lifesight offers full-funnel measurement for every industry: Ecommerce, Retail, Agencies, gaming, entertainment, B2B SaaS and Travel & lifestyle.
Learn more at lifesight.io
Description
Link various data sources to uncover and seize fresh opportunities that propel business growth. Develop your enterprise around the revolutionary measure of media performance in a multi-platform landscape. Gain insights into the effectiveness of your media and marketing strategies, allowing you to enhance ROI and make informed decisions with assurance. Effective cross-platform measurement is crucial for navigating the intricacies of today’s media landscape, ensuring that business decisions are based on solid data. We assist prominent media entities, brands, and advertisers in making the necessary connections to expand their operations. Harness an impactful suite of audience, contextual, and cookie-free predictive targeting solutions to effectively engage with cross-platform audiences. We enable programmatic advertisers to tap into valuable target audiences through the DMP or DSP of their preference for campaigns spanning digital, mobile, CTV, DOOH, and podcasts. By leveraging these innovative strategies, businesses can not only adapt to the changing media environment but also thrive in it.
API Access
Has API
Yes
API Access
Has API
No
Integrations
Acxiom InfoBase
No
Acxiom Real Identity
No
Bright Analytics
No
Brightspot
No
Campaign Manager+
No
Contentsquare
No
Convert Experiences
No
Facebook
Yes
GaleForceMedia
No
Gorgias
Yes
Integrations
Acxiom InfoBase
Yes
Acxiom Real Identity
Yes
Bright Analytics
Yes
Brightspot
Yes
Campaign Manager+
Yes
Contentsquare
Yes
Convert Experiences
Yes
Facebook
No
GaleForceMedia
Yes
Gorgias
No
Pricing Details
Custom
Free Trial
Yes
Free Version
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
No
Live Rep (24/7)
Yes
Online Support
Yes
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
Yes
Live Training (Online)
Yes
In Person
Yes
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
No
In Person
No
Vendor Details
Company Name
Lifesight
Founded
2017
Country
United States
Website
www.lifesight.io
Vendor Details
Company Name
comScore
Country
United States
Website
www.comscore.com
Product Features
Customer Data Platforms (CDP)
Behavioral Analytics
Yes
Campaign Management
Yes
Customer Profiles
Yes
Customer Segmentation
Yes
Data Integration
No
Data Matching
No
GDPR Compliance
No
Personalization
Yes
Predictive Modeling
No
eCommerce Marketing
AB Testing
Yes
Abandoned Cart Email
No
Analytics / ROI Tracking
Yes
Customer Data Profiles
Yes
Dynamic Content
No
Email Marketing
No
Email Personalization
No
Facebook Ads
No
Google Ads
No
Product Recommendations
No
Push Notifications
No
Retargeting
No
SMS Marketing
No
Search Marketing
No
Segmentation
No
Signup Forms & Popups
No
Social Marketing
No
Triggered Emails
No
Website Visitor Tracking
Yes
eCommerce Personalization
A/B Testing
Yes
Abandoned Cart Email
Yes
Dynamic Pricing
No
Offers & Discounts Notifications
No
Personalized Site Navigation
No
Product Recommendations
No
Reporting / Analytics
No
Social Insights
No
Marketing Analytics
A/B Testing
Yes
Campaign Management
No
Channel Attribution
Yes
Customer Journey Mapping
Yes
Dashboard
Yes
Performance Metrics
Yes
Predictive Analytics
Yes
ROI Tracking
Yes
Social Media Metrics
No
Website Analytics
Yes
Marketing Attribution
Attribution Modeling
Yes
Audience Segmentation
Yes
Conversion Tracking
Yes
Cross-Channel Attribution
Yes
Customer Journey Mapping
Yes
Multi-Touch Attribution
Yes
Predictive Analytics
No
ROI Tracking
Yes
Marketing Automation
A/B Testing
Yes
Analytics / ROI Tracking
Yes
Artificial Intelligence
No
Content / Blogging Platform
No
Customizable CTAs
No
Drip Campaigns
No
Dynamic Content
No
Landing Pages / Web Forms
No
Lead Scoring
No
Sales Intelligence
No
Search Marketing
No
Segmentation
Yes
Social Marketing
No
Website Visitor Tracking
No
Product Features
Marketing Analytics
A/B Testing
No
Campaign Management
Yes
Channel Attribution
No
Customer Journey Mapping
Yes
Dashboard
Yes
Performance Metrics
Yes
Predictive Analytics
Yes
ROI Tracking
No
Social Media Metrics
Yes
Website Analytics
Yes
