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Description
Lifesight is a unified marketing measurement platform that helps marketers move away from inaccurate attribution that leads to misallocated budgets & wasted ad spend.
Lifesight leverages modern measurement techniques like marketing mix modeling, incrementality testing & causal attribution to help them make better decisions that result in sustainable & profitable growth.
Our core features:
Data centralization & operationalization: Eliminate data silos, data quality issues and inconsistencies so you get the right insights every time.
Marketing effectiveness measurement: Measure the true causal impact of online and offline marketing on all sales so you can make the right decisions.
Planning, forecasting & optimization: Achieve your marketing goals with predictability & confidence with AI-powered insights.
Marketing intelligence & analytics: Navigate your way to profitable growth by blending marketing & finance to deliver continuous improvements.
Lifesight offers full-funnel measurement for every industry: Ecommerce, Retail, Agencies, gaming, entertainment, B2B SaaS and Travel & lifestyle.
Learn more at lifesight.io
Description
Mercana is an innovative customer intelligence platform fueled by artificial intelligence, tailored specifically for direct-to-consumer e-commerce brands to effectively analyze, enhance, and leverage their existing customer data to foster growth. It seamlessly integrates with a company's customer database, enriching each profile with more than 100 distinct data points, which encompass aspects like social media activity, professional history, demographics, interests, and behavioral cues, thus creating a comprehensive and actionable portrait of every customer. The platform excels in pinpointing high-value individuals, including influencers, executives, athletes, and corporate buyers across over 15 distinct categories, utilizing AI to identify patterns and reveal VIP customers that would typically go unnoticed. Once these key individuals are identified, Mercana equips businesses with a suite of built-in tools for proactive engagement, including automated outreach capabilities through email, Instagram, and LinkedIn, alongside a pipeline management system to monitor and nurture relationships. In addition, its AI-driven search functionality empowers teams to easily query their customer base, facilitating informed decision-making and tailored marketing efforts. This holistic approach not only enhances customer understanding but also drives meaningful interactions that can significantly boost sales.
API Access
Has API
API Access
Has API
Integrations
Shopify
Facebook
Google Ads
Gorgias
HubSpot CRM
Instagram
Klaviyo
LinkedIn
Recharge
Stamped
Integrations
Shopify
Facebook
Google Ads
Gorgias
HubSpot CRM
Instagram
Klaviyo
LinkedIn
Recharge
Stamped
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
$79 per month
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Lifesight
Founded
2017
Country
United States
Website
www.lifesight.io
Vendor Details
Company Name
Mercana
Country
United States
Website
www.mercana.so/
Product Features
Customer Data Platforms (CDP)
Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling
eCommerce Marketing
AB Testing
Abandoned Cart Email
Analytics / ROI Tracking
Customer Data Profiles
Dynamic Content
Email Marketing
Email Personalization
Facebook Ads
Google Ads
Product Recommendations
Push Notifications
Retargeting
SMS Marketing
Search Marketing
Segmentation
Signup Forms & Popups
Social Marketing
Triggered Emails
Website Visitor Tracking
eCommerce Personalization
A/B Testing
Abandoned Cart Email
Dynamic Pricing
Offers & Discounts Notifications
Personalized Site Navigation
Product Recommendations
Reporting / Analytics
Social Insights
Marketing Analytics
A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics
Marketing Attribution
Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking
Marketing Automation
A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking
