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Total 0 out of 5 stars
ease 0 out of 5 stars
features 0 out of 5 stars
design 0 out of 5 stars
support 0 out of 5 stars

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Average Ratings 8 Ratings

Total 4.5 out of 5 stars
ease 4.5 out of 5 stars
features 4.5 out of 5 stars
design 4.5 out of 5 stars
support 4 out of 5 stars

Description

Lead Management Automation™ empowers sales and marketing professionals to enhance their effectiveness while fostering stronger connections with customers, prospects, and partners. Our innovative marketing automation platform is designed to assist businesses in generating marketing qualified leads and converting them into sales qualified leads. With integrated marketing tools, users can effortlessly launch omni-channel marketing campaigns across both online and offline platforms, as well as establish essential business processes. The platform is fine-tuned to support sales and marketing teams in cultivating better relationships with prospects, customers, and partners, all while increasing productivity. Explore how to incorporate marketing automation into your strategy by discovering the features available to you. You can create trackable content, graphics, emails, landing pages, and much more! The system allows for effective lead nurturing throughout the workflow, reduces sales cycles, and enhances deal sizes. Additionally, users can generate measurable videos, assess the return on investment for video marketing, increase conversion rates, and distribute video emails seamlessly. By adopting this comprehensive approach, businesses can transform their marketing efforts and achieve greater success.

Description

Salesforce Marketing Cloud Account Engagement, previously known as Pardot, stands out as the preferred solution for enhancing B2B marketing automation, eliminating the necessity for intricate IT or development support. This platform is tailored to empower users in generating high-quality leads and ensuring a steady flow of opportunities, ultimately enhancing profitability. Its comprehensive interface is packed with features such as Analytics, ROI Tracking, Campaign Segmentation, Channel Management, Drip Campaigns, Landing Pages, Web Forms, Lead Management, Nurturing and Scoring, Multivariate Testing, Search and Social Marketing, as well as Website Visitor Tracking. By employing this tool, businesses can forge enduring relationships with customers through scalable and personalized outreach while fostering alignment with sales and customer service teams. Users can create dynamic, customized emails and landing pages with mere clicks instead of coding, streamlining the process significantly. Additionally, sales representatives gain complete transparency into prospect engagement, facilitating an effortless transfer of leads to maximize conversion rates.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

GoTo Webinar Yes 
Google Analytics Yes 
Insightly Yes 
Salesforce Yes 
Wistia Yes 
Blackthorn Events No 
BrightInfo No 
Data Virtuality No 
Integrate.io No 
Magento No 
Membrane No 
Modern Campus No 
NetSuite CRM No 
PiSrc Formation No 
Scispot No 
Twilio No 
VisitorTrack No 
Zephr No 
ebCard No 
stensul No 

Integrations

GoTo Webinar Yes 
Google Analytics Yes 
Insightly Yes 
Salesforce Yes 
Wistia Yes 
Blackthorn Events Yes 
BrightInfo Yes 
Data Virtuality Yes 
Integrate.io Yes 
Magento Yes 
Membrane Yes 
Modern Campus Yes 
NetSuite CRM Yes 
PiSrc Formation Yes 
Scispot Yes 
Twilio Yes 
VisitorTrack Yes 
Zephr Yes 
ebCard Yes 
stensul Yes 

Pricing Details

$250.00/month
Free Trial Yes 
Free Version No 

Pricing Details

$1000.00/month/user
Free Trial Yes 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows Yes 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) Yes 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person Yes 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person Yes 

Vendor Details

Company Name

Lead Liaison

Founded

2013

Country

United States

Website

www.leadliaison.com

Vendor Details

Company Name

Salesforce

Founded

1999

Country

United States

Website

www.salesforce.com/marketing/b2b-automation/

Product Features

Lead Management

Activity Tracking No 
Campaign Management No 
Lead Capture No 
Lead Distribution No 
Lead Nurturing No 
Lead Scoring No 
Lead Segmentation No 
Pipeline Management No 
Prospecting Tools No 
Source Tracking No 

Marketing Automation

A/B Testing Yes 
Analytics / ROI Tracking Yes 
Artificial Intelligence No 
Content / Blogging Platform No 
Customizable CTAs Yes 
Drip Campaigns Yes 
Dynamic Content Yes 
Landing Pages / Web Forms Yes 
Lead Scoring Yes 
Sales Intelligence Yes 
Search Marketing Yes 
Segmentation Yes 
Social Marketing Yes 
Website Visitor Tracking Yes 

Product Features

Campaign Management

Channel Management Yes 
Contact Database Yes 
Email Marketing Yes 
Event Triggered Actions Yes 
Lead Management Yes 
Multi-Campaign Yes 

Email Marketing

A/B Testing Yes 
Artificial Intelligence No 
Auto-Responders Yes 
CAN SPAM Compliance No 
Customer Surveys Yes 
Drip Campaigns Yes 
Dynamic Content Yes 
Event Triggered Email Yes 
Image Library Yes 
Landing Pages/Web Forms Yes 
Mailing List Management Yes 
Mobile Optimized Emails Yes 
Reporting/Analytics Yes 
Subscriber Management Yes 
Template Management Yes 
WYSIWYG Email Editor Yes 

Landing Page

A/B Testing No 
Analytics Yes 
Drag & Drop No 
Form Creation No 
Real Time Editing No 
Responsive No 
SEO Management No 
Templates Yes 

Lead Management

Activity Tracking Yes 
Campaign Management Yes 
Lead Capture Yes 
Lead Distribution Yes 
Lead Nurturing Yes 
Lead Scoring Yes 
Lead Segmentation Yes 
Pipeline Management Yes 
Prospecting Tools Yes 
Source Tracking Yes 

Marketing Automation

A/B Testing Yes 
Analytics / ROI Tracking Yes 
Artificial Intelligence No 
Content / Blogging Platform No 
Customizable CTAs Yes 
Drip Campaigns Yes 
Dynamic Content Yes 
Landing Pages / Web Forms Yes 
Lead Scoring Yes 
Sales Intelligence Yes 
Search Marketing Yes 
Segmentation No 
Social Marketing Yes 
Website Visitor Tracking Yes 

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