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Description
Later Influence offers comprehensive solutions for managing relationships, automating workflows, and measuring the effectiveness of integrated marketing programs across influencer, advocacy, referral, and loyalty strategies, catering to various marketing functions and touchpoints. Our unique approach to influencer marketing enables the activation of diverse influencer types throughout the customer experience journey. By partnering with both Macro- and Micro-Influencers, we produce authentic content, including social media posts, blog entries, images, voiceovers, and videos. We also empower Micro-Influencers, Advocates, and Referrers to promote content and retail sites to their followers using trackable referral links and promotional codes. Additionally, we engage these influencers to review products or services and gather valuable feedback through surveys for research purposes. Furthermore, we incentivize Advocates, Referrers, and Loyalists with rewards such as product samples, discount codes, or loyalty points, which are contingent on their content creation and activation results, fostering a robust and mutually beneficial partnership. This comprehensive model not only enhances brand visibility but also strengthens community engagement and loyalty.
Description
Expand your social media following by collaborating with influencers from around the globe. Form partnerships with other brands for mutual promotion to enhance visibility. Monitor all online mentions of your brand alongside those of your competitors. Engage in social listening across news outlets, blogs, forums, and various social media channels. Conduct thorough audits of influencer accounts to assess the authenticity of their followers and their engagement rates, ensuring they align with your brand's identity. Evaluate YouTube channels by analyzing subscriber metrics and engagement statistics to determine their compatibility with your brand. Review TikTok accounts for active engagement and follower information to identify suitable influencers for your brand representation. Continuously measure engagement rates across YouTube, Facebook, Instagram, and Twitter to guarantee that your audience remains engaged and connected, ultimately fostering a thriving online community. Additionally, regularly revisit your strategies to adapt to changing trends and audience preferences.
API Access
Has API
API Access
Has API
Integrations
Later Social
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
$25 per month
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Later
Founded
2014
Country
Canada
Website
later.com/influencer-marketing-platform/
Vendor Details
Company Name
Phlanx Global
Founded
2017
Country
Australia
Website
phlanx.com
Product Features
Influencer Marketing
CRM
Campaign Management
Faceted Search / Filtering
Influencer Discovery
Payment Tracking
ROI Tracking
Social Media Monitoring
Product Features
Influencer Marketing
CRM
Campaign Management
Faceted Search / Filtering
Influencer Discovery
Payment Tracking
ROI Tracking
Social Media Monitoring