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features
design
support

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Description

Later Influence offers comprehensive solutions for managing relationships, automating workflows, and measuring the effectiveness of integrated marketing programs across influencer, advocacy, referral, and loyalty strategies, catering to various marketing functions and touchpoints. Our unique approach to influencer marketing enables the activation of diverse influencer types throughout the customer experience journey. By partnering with both Macro- and Micro-Influencers, we produce authentic content, including social media posts, blog entries, images, voiceovers, and videos. We also empower Micro-Influencers, Advocates, and Referrers to promote content and retail sites to their followers using trackable referral links and promotional codes. Additionally, we engage these influencers to review products or services and gather valuable feedback through surveys for research purposes. Furthermore, we incentivize Advocates, Referrers, and Loyalists with rewards such as product samples, discount codes, or loyalty points, which are contingent on their content creation and activation results, fostering a robust and mutually beneficial partnership. This comprehensive model not only enhances brand visibility but also strengthens community engagement and loyalty.

Description

OuterSignal is a cutting-edge platform that enhances customer intelligence and data enrichment for ecommerce and direct-to-consumer brands, allowing them to discover the genuine identities and traits of their clientele in real-time. By seamlessly integrating with commerce platforms, it enriches each order with extensive demographic, professional, and behavioral insights, empowering brands to move beyond mere assumptions about their purchasers. The platform swiftly identifies high-value and influential customers, such as celebrities, executives, athletes, and micro-influencers, providing alerts to teams so they can seize opportunities while they remain pertinent. Furthermore, it delivers comprehensive customer profiles that include details like age, gender, location, income, profession, and social influence, facilitating more accurate audience segmentation and a deeper grasp of customer dynamics. This wealth of information enables brands to craft detailed personas, track trends among their customer segments, and refine their targeting strategies for increased effectiveness. Ultimately, OuterSignal equips brands with the insights necessary to enhance their marketing efforts and foster stronger connections with their customers.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

Integrations

BigCommerce
Gorgias
Klaviyo
Later Social
Shopify
Slack
WooCommerce
Zapier

Integrations

BigCommerce
Gorgias
Klaviyo
Later Social
Shopify
Slack
WooCommerce
Zapier

Pricing Details

No price information available.
Free Trial
Free Version

Pricing Details

$49 per month
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

Later

Founded

2014

Country

Canada

Website

later.com/influencer-marketing-platform/

Vendor Details

Company Name

OuterSignal

Country

United States

Website

www.outersignal.com

Product Features

Influencer Marketing

CRM
Campaign Management
Faceted Search / Filtering
Influencer Discovery
Payment Tracking
ROI Tracking
Social Media Monitoring

Product Features

eCommerce Personalization

A/B Testing
Abandoned Cart Email
Dynamic Pricing
Offers & Discounts Notifications
Personalized Site Navigation
Product Recommendations
Reporting / Analytics
Social Insights

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