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Description

Successful sales and marketing initiatives begin with targeting the appropriate accounts. Keyplay revolutionizes the process of identifying your ideal customer profiles (ICPs), allowing you to prioritize your market effectively and monitor account signals seamlessly. Keyplay is an innovative account-based marketing (ABM) tool tailored for B2B organizations seeking to pinpoint and connect with high-value target accounts. By utilizing intent data, firmographics, and sophisticated AI-powered analytics, Keyplay provides businesses with the capability to uncover and prioritize their ICPs, enhancing the effectiveness of both marketing and sales strategies. The platform simplifies the creation of account lists and the implementation of tailored outreach techniques, ultimately enabling companies to boost lead generation, shorten sales cycles, and achieve revenue growth with remarkable accuracy. Furthermore, this approach fosters a deeper understanding of customer behavior, allowing businesses to adapt and refine their strategies for even greater success.

Description

SWZD's Intelligent ABM allows you to plan and execute a more efficient conversion-powered ABM strategy using best-in-class data. SWZD and Aberdeen have joined forces to offer B2B tech sellers unparalleled scale, quality, and diversity of data. Combining SWZD's first-party data insights and Aberdeen's third party data insights, you can now see the entire buying group - from the boardroom down to the server rooms. This actionable intent data can be used to identify, prioritize and engage accounts based on actual buying propensity. Marketing & Sales teams will now be able to guide their account-based marketing programs with precision thanks to built-in features such as target account prioritization, data appends and lookalike expansion.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Salesforce Yes 
Adobe Marketo Engage No 
HubSpot CRM Yes 
HubSpot Customer Platform Yes 
HubSpot Sales Hub Yes 
Intelligent ABM No 

Integrations

Salesforce Yes 
Adobe Marketo Engage Yes 
HubSpot CRM No 
HubSpot Customer Platform No 
HubSpot Sales Hub No 
Intelligent ABM Yes 

Pricing Details

$12,000/year
Free Trial No 
Free Version Yes 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support No 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person No 

Types of Training

Training Docs No 
Webinars No 
Live Training (Online) No 
In Person No 

Vendor Details

Company Name

Keyplay

Country

United States

Website

keyplay.io

Vendor Details

Company Name

Spiceworks Ziff Davis

Founded

2020

Country

United States

Website

swzd.com

Product Features

Account Based Marketing

Analytics No 
Campaign Personalization No 
Customer Segmentation No 
Engagement Monitoring No 
Lead Nurturing No 
Lead Scoring No 
Progress Tracking No 
Prospecting Tools No 
Target Account Identification No 

Product Features

Account Based Marketing

Analytics Yes 
Campaign Personalization Yes 
Customer Segmentation Yes 
Engagement Monitoring Yes 
Lead Nurturing Yes 
Lead Scoring Yes 
Progress Tracking Yes 
Prospecting Tools Yes 
Target Account Identification Yes 

B2B Data

B2B Contact Data No 
B2B Intent Data No 
B2B Leads Data No 
B2B Marketing Data No 
Business Ownership Data No 
Company Data No 
Employee Data No 
Firmographic Data No 
Job Posting Data No 
Salary Data No 
Technographic Data No 

Alternatives

Alternatives

Intelligent ABM Reviews

Intelligent ABM

Spiceworks Ziff Davis
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Terminus

Terminus Software
Aberdeen Reviews

Aberdeen

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