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Description
KPI6 is a Software as a Service Suite that brands and media agencies use to understand their customers, identify their needs, define segments of their audience, and develop marketing strategies. It analyzes a variety of user-generated content as well as unsolicited sources such social and web panels, open data, and online reviews to provide critical strategic insights that a company needs in order to drive innovation, opportunity evaluation, strategic planning, segmentation and creative development. Each person has unique characteristics that can benefit a brand or an industry. These traits can be a great asset to your company. Your leaders should spend their time on strategic planning and management and not on interpreting conversations or building user profiles. Your organization requires custom solutions that do the work and carry out the research.
Description
Mirel is an innovative strategy platform powered by AI, tailored specifically for creative agencies. It enables strategists, creatives, and account teams to transform vague briefs and disorganized client information into clear strategic paths in just a matter of minutes. By offering structured workflows for analyzing briefs, profiling audiences, positioning brands, developing communications and campaign strategies, creating creative briefs, and addressing urgent strategic inquiries, Mirel streamlines the planning process. Client Brains ensure that essential knowledge about brands, audiences, competitors, and market dynamics is retained throughout different assignments, while Synthetic Focus Groups empower teams to investigate ideas and strategic hypotheses from the audience's viewpoint. Instead of merely presenting a generic AI interface, Mirel integrates continuous client intelligence with strategic methodologies that reflect the actual practices of seasoned agency strategists. Agencies implement Mirel during pitches and ongoing client projects to enhance their strategic capabilities, achieve greater consistency, and minimize redundant foundational work. As a result, Mirel not only boosts efficiency but also fosters a more collaborative environment among team members.
API Access
Has API
API Access
Has API
Screenshots View All
No images available
Integrations
Google Data Studio
Tableau
Pricing Details
$15,000 based on usage
quarterly, semestral, annual license.
Free Trial
Free Version
Pricing Details
995€/month
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
KPI6.com
Founded
2016
Country
Italy
Website
kpi6.com
Vendor Details
Company Name
Mirel UG (haftungsbeschränkt)
Founded
2025
Country
Germany
Website
usemirel.com
Product Features
Audience Intelligence
AI / Machine Learning
Audience Segmentation
Competitive Intelligence
Content Tracking
Data Visualization
Data-Driven Insights
Filters / Search
Image Recognition
Sentiment Analysis
Social Listening
Social Media Analytics
Trend Tracking
Competitive Intelligence
Alerts/Notifications
Benchmarking
Competing Product Analysis
Keyword Tracking
Social Media Monitoring
Trend Analysis
Website Monitoring
Market Research
Benchmarking
Compensation Management
Data Management
Email / Online
Face-to-Face
Panel Management
Paper-Based
Phone-Based
Sample Management
Statistical Analysis
Survey Management
Natural Language Processing
Co-Reference Resolution
In-Database Text Analytics
Named Entity Recognition
Natural Language Generation (NLG)
Open Source Integrations
Parsing
Part-of-Speech Tagging
Sentence Segmentation
Stemming/Lemmatization
Tokenization
Social Media Analytics Tools
Campaign Analytics
Competitor Monitoring
Customizable Reports
Engagement Tracking
Influencer Tracking
Multi-Channel Data Collection
Social Media Monitoring
Audience Segmentation
Competitive Analysis
Configurable Alerts
Customer Engagement
Dashboard
Impact Scoring
Influencer Tracking
Reputation Management
Sentiment Analysis
Trend Tracking
Product Features
Marketing Planning
Budgeting & Forecasting
Collaboration
Flowchart
Goal Setting / Tracking
Marketing Calendar
Media Planning
Predictive Analytics
Presentation Tools
Project Tracking
Spend Management