SoMin Description
This unique SaaS solution is designed to automate and supercharge your digital advertising performance using Artificial Intelligence. To get a complete view of your digital footprint, it maps your brand's, your competitors', and your audiences' data universe. Computer Vision and NLP combine to gather millions of data points to help you find the most relevant audiences. It uses your business objectives to create hundreds of audience segments based on their interests and behavioral traits. It quickly creates, optimizes, and A/B tests campaigns to help you find the most creative and targeted optimizations. SoMin.ai allows you to achieve the impossible with ad optimization, from rapid testing to long-tail targeting of thousands of interests. Make the most of today's AI-driven digital platforms by using an AI that understands, interprets and wins them.
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Great Managed Service SaaS Date: Mar 16 2022
Summary: Efficient solution if you are managing more than 7k USD of performance marketing budgets per month.
Recommended to in-house teams (as we are) but might also work if you are running Ads through an Agency - was a good alternative opinion for us when it came to evaluating the true agency performance.Positive: Helped to reach my Performance Marketing KPIs on Facebook and Google: increased the performance of the Conversion Ads I run on Facebook by 36% and various Ads types on DV360 by 20-32%.
Negative: Does not run on WeChat.
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Does not run Google as Self-Service - required the team to operate the Beta version of the Google platform on my behalf - though they did not charge extra for that.
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