Compare KPI6 vs. Looper Insights in 2025

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Description

KPI6 is a Software as a Service Suite that brands and media agencies use to understand their customers, identify their needs, define segments of their audience, and develop marketing strategies. It analyzes a variety of user-generated content as well as unsolicited sources such social and web panels, open data, and online reviews to provide critical strategic insights that a company needs in order to drive innovation, opportunity evaluation, strategic planning, segmentation and creative development. Each person has unique characteristics that can benefit a brand or an industry. These traits can be a great asset to your company. Your leaders should spend their time on strategic planning and management and not on interpreting conversations or building user profiles. Your organization requires custom solutions that do the work and carry out the research.

Description

Looper Insights equips streaming services and broadcasters in the entertainment sector with sophisticated analytics to improve video-on-demand merchandising and compliance effortlessly. It has developed a unique dataset that monitors every digital asset across various platforms, including TVs, set-top boxes, gaming consoles, and streaming devices, covering both paid and unpaid/editorial placements. By utilizing its exclusive metric, Media Placement Value (MPV), marketers, distributors, and device manufacturers can now gain a comprehensive understanding of CTV/VOD performance for the first time. This allows them to track distribution, evaluate the success of their campaigns, and spot promotional opportunities across all digital storefronts. Additionally, the platform provides a consolidated view that offers complete visibility of content across numerous territories and digital stores. Users can easily verify that their content is properly represented with the appropriate metadata, pricing, and artwork, while also effectively pinpointing any compliance issues that may arise. With Looper Insights, organizations can make data-driven decisions that enhance their overall content strategy and performance in the competitive digital landscape.