Compare JOOR vs. Portal Wholesale CRM

The entire buying process has been made online to make wholesale easier and more efficient for retailers and brands. The JOOR platform unlocks data between transacting parties. It creates a single collaborative ecosystem that partners can access vital metrics that drive their businesses in real-time, leverage trends as they develop, and work together to identify emerging opportunities. Founded in 2010, JOOR has offices in New York City, London, Milan Milan, Paris, and Melbourne. We are the largest wholesale platform and data exchange in fashion, beauty, and home. Every day, we connect more than 8,600 brands to 200,000 retailers in 144 countries. We believe that achieving goals is as important as how people and businesses achieve them.

Portal Wholesale is an all-in-one wholesale CRM and B2B marketplace platform created to help fashion brands, showrooms, and wholesale sales teams manage their entire sales process in a single system. The platform combines CRM functionality, order management, Gmail integration, meeting scheduling, asset sharing, and inbound buyer discovery tools specifically designed for wholesale sales workflows. Portal Wholesale enables sales reps to manage accounts, contacts, orders, deals, and outreach directly from Gmail while automatically syncing communication, tasks, and buyer engagement into the CRM. The system supports seasonal wholesale operations with built-in linesheets, product catalogs, shipment tracking, order visibility, and integrations for Joor and NuOrder. Brands can organize sales pipelines by season, rep, region, or market while managers gain real-time reporting and forecasting visibility without relying on spreadsheets. Portal Wholesale also includes a marketplace where over 150,000 retail buyers actively discover and source wholesale brands, generating inbound leads that automatically flow into the CRM pipeline. The platform offers tools for scheduling market appointments, sharing tracked linesheets and lookbooks, monitoring buyer engagement, and managing wholesale relationships from prospecting through order fulfillment. Designed specifically for fashion wholesale rather than generalized sales teams, Portal Wholesale supports the unique operational structure of wholesale businesses including markets, trade shows, showroom appointments, sizing, SKUs, seasonal product launches, and buyer relationship management. The platform positions itself as a modern alternative to spreadsheets, disconnected tools, and generic CRMs.