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features
design
support

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Description

Infor Interaction Advisor is an application designed for real-time decision-making that determines the most suitable and impactful marketing campaign to display at any customer interaction point. By utilizing this user-friendly tool, businesses can enhance their customer experience management strategies with messages and offers that resonate most effectively with their audience. The self-learning nature of this marketing campaign management software allows it to recommend the ideal campaign tailored to the customer, addressing aspects such as next best actions, cross-selling opportunities, and retention strategies. Through its ability to dynamically profile customers and make rapid assessments regarding qualifications and governance, the platform guarantees that marketing efforts are not only relevant but also personalized, ensuring customers receive the most appropriate campaigns to meet their needs. This innovative approach to marketing significantly increases the likelihood of successful customer engagement and satisfaction.

Description

Infor Omni-channel Campaign Management acts as a unified marketing database solution designed for the strategic planning, implementation, and assessment of permission-based marketing initiatives across various channels. Enhance customer engagement and foster loyalty through a user-friendly, all-encompassing, and adaptable platform that empowers you to respond from any device while delivering immediate insights. Achieve greater precision in targeting your audience by developing queries and segmentation strategies that leverage demographic and transactional information, campaign histories, model scores, and additional criteria to showcase the most appealing offers. Utilizing sophisticated data mining techniques, this solution employs profiles, influences, trends, Bayes probabilities, and cluster analysis to generate scoring metrics. Furthermore, the analytics are presented in a straightforward interface equipped with drill-down features, allowing for in-depth exploration of data within an OLAP reporting framework, ensuring users can gain valuable insights effortlessly. This comprehensive approach not only streamlines campaign management but also enhances overall marketing effectiveness.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

Integrations

No details available.

Integrations

No details available.

Pricing Details

No price information available.
Free Trial
Free Version

Pricing Details

No price information available.
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

Infor

Founded

2002

Country

United States

Website

www.infor.com/products/customer-experience-suite/interaction-advisor

Vendor Details

Company Name

Infor

Founded

2002

Country

United States

Website

www.infor.com/products/customer-experience-suite/omni-channel-campaign-management

Product Features

Product Features

Campaign Management

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

Email Marketing

A/B Testing
Artificial Intelligence
Auto-Responders
CAN SPAM Compliance
Customer Surveys
Drip Campaigns
Dynamic Content
Event Triggered Email
Image Library
Landing Pages/Web Forms
Mailing List Management
Mobile Optimized Emails
Reporting/Analytics
Subscriber Management
Template Management
WYSIWYG Email Editor

Marketing Automation

A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

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