Average Ratings 0 Ratings
Average Ratings 0 Ratings
Description
XGraph represents Infillion’s pre-established identity graph that spans multiple devices, designed to maximize reach and enhance addressability for the modern, connected consumer. By integrating accurate location data signals alongside distinct connected device identifiers, XGraph facilitates comprehensive audience segmentation and precise attribution. Drawing from Gimbal’s exclusive location panel and TrueX’s access to distinctive CTV audiences, XGraph boasts over 30% more CTV IDs compared to a typical digital graph, positioning it as one of the largest and most comprehensive cross-device graphs available on the open internet. This powerful tool links mobile, tablet, desktop, laptop, and connected TV devices to both individuals and households, all while adhering to a privacy-centric approach. Key features include universal frequency capping at the user level, audience extension, and lookalike modeling informed by user consumption patterns, along with sophisticated retargeting capabilities that span across devices. Additionally, XGraph's innovative framework allows advertisers to effectively tailor their campaigns to reach diverse segments of their audience, ensuring that marketing efforts are both impactful and respectful of user privacy.
Description
We maintain a panel of participants in the United States who voluntarily engage in passive metering on all their compatible devices, including smartphones, tablets, laptops, and desktop computers. The Verto panel operates on a continuous basis, gathering extensive data on user behavior across a variety of platforms, such as internet browsing patterns, app usage, downloads and installation activities, viewing and listening durations, search queries, travel habits, and comprehensive ecommerce interactions across numerous sites and applications.
This singular database is proprietary to Verto; no other company specializing in behavioral analytics can monitor consumer activities across different devices with such an extensive level of detail. This unique capability allows us to effortlessly collect a wide array of behavioral data, which we further enhance through in-depth behavioral analysis and tailored surveys, thus providing our clients with valuable insights. Our commitment to understanding consumer behavior is unparalleled in the industry.
API Access
Has API
No
API Access
Has API
No
Screenshots View All
No images available
Integrations
TrueTargeting
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Pricing Details
No price information available.
Free Trial
Yes
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
Yes
iPad App
Yes
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
Yes
In Person
No
Types of Training
Training Docs
No
Webinars
Yes
Live Training (Online)
No
In Person
No
Vendor Details
Company Name
Infillion
Founded
2008
Country
United States
Website
infillion.com/data/xgraph/
Vendor Details
Company Name
Verto Analytics
Founded
2013
Country
Finland
Website
www.vertoanalytics.com
Product Features
Product Features
Mobile App Analytics
A/B Testing
No
Channel Attribution
No
Cohort Analysis
No
Funnel Analysis
No
In-App Events Tracking
No
Push Notifications
No
Retention Tracking
No
Revenue Tracking
No
Uninstall Tracking
No
Web Analytics
Campaign Management
Yes
Conversion Tracking
Yes
Form Analytics
No
Goal Tracking
Yes
Keyword Tracking
Yes
Multiple Site Management
Yes
Pageview Tracking
Yes
Referral Source Tracking
Yes
Site Search Tracking
Yes
Time on Site Tracking
Yes
User Interaction Tracking
Yes