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Description

Enhance the return on investment for your mobile marketing efforts by targeting premium global audiences with engaging creative content. Utilizing either our Private Marketplace or Open Exchange, we provide a secure, measurable, and transparent platform. Gain access to top-tier premium inventory programmatically to execute impactful campaigns that deliver tangible returns. InMobi's comprehensive audience solutions grant you unique access to tailored, real-time segments generated from exclusive datasets at an unmatched scale, ensuring your campaigns are not only effective but also strategically focused.

Description

Enhance the effectiveness of your campaigns by leveraging enriched third-party data to effortlessly create audience segments. With Oracle Audience Segmentation, you gain access to customer analytics that facilitate the prediction and assessment of campaign performance. You can navigate your customer data seamlessly without the need for SQL, thanks to intuitive drag-and-drop tools that simplify the segment building process and incorporate essential information for personalizing each message. Utilize aggregated customer values to tailor your marketing efforts, allowing you to easily filter and identify your top 15% of buyers or target the least engaged web visitors. This streamlined approach not only saves time but also boosts the precision of your targeting strategies. You can quickly gauge the size of an audience without enduring long wait times for query results. Waterfall segmentation further enables you to construct and prioritize segments within an audience, ensuring that customers are matched with goal-oriented and relevant content. Moreover, this segment data is automatically included when you distribute the audience to external platforms, such as Responsys Campaign Management, enhancing your campaign’s overall effectiveness and reach. By integrating these advanced features, you can maximize the potential of your marketing initiatives and drive better results.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

Integrations

ASTRAD DSP
Accenture Cloud Trade Promotion Management
Argent
Bucksense
Cognizant
DV Publisher Suite
EVOSYS TELEMATICS
Eyeota
FreeWheel Beeswax
Freestar
Kinetica
Kochava
MSIGHTS
NextDNS
Oracle Advertising
Oracle Cloud CX
Oracle Fusion Cloud EPM
Oracle Responsys
Soveren
Voiro

Integrations

ASTRAD DSP
Accenture Cloud Trade Promotion Management
Argent
Bucksense
Cognizant
DV Publisher Suite
EVOSYS TELEMATICS
Eyeota
FreeWheel Beeswax
Freestar
Kinetica
Kochava
MSIGHTS
NextDNS
Oracle Advertising
Oracle Cloud CX
Oracle Fusion Cloud EPM
Oracle Responsys
Soveren
Voiro

Pricing Details

No price information available.
Free Trial
Free Version

Pricing Details

No price information available.
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

InMobi

Founded

2007

Country

India

Website

inmobi.com

Vendor Details

Company Name

Oracle

Founded

1977

Country

United States

Website

www.oracle.com/cx/marketing/audience-segmentation/

Product Features

App Monetization

Banner Ads
Data Monetization
Dynamic Product Ads
Native Ads
Playable Ads
Rich Media Ads
Sponsorships
Subscriptions
Video Ads

Product Features

Data Management

Customer Data
Data Analysis
Data Capture
Data Integration
Data Migration
Data Quality Control
Data Security
Information Governance
Master Data Management
Match & Merge

Alternatives

Alternatives

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