Average Ratings 0 Ratings
Average Ratings 0 Ratings
Description
Enhance the return on investment for your mobile marketing efforts by targeting premium global audiences with engaging creative content. Utilizing either our Private Marketplace or Open Exchange, we provide a secure, measurable, and transparent platform. Gain access to top-tier premium inventory programmatically to execute impactful campaigns that deliver tangible returns. InMobi's comprehensive audience solutions grant you unique access to tailored, real-time segments generated from exclusive datasets at an unmatched scale, ensuring your campaigns are not only effective but also strategically focused.
Description
Enhance the effectiveness of your campaigns by leveraging enriched third-party data to effortlessly create audience segments. With Oracle Audience Segmentation, you gain access to customer analytics that facilitate the prediction and assessment of campaign performance. You can navigate your customer data seamlessly without the need for SQL, thanks to intuitive drag-and-drop tools that simplify the segment building process and incorporate essential information for personalizing each message. Utilize aggregated customer values to tailor your marketing efforts, allowing you to easily filter and identify your top 15% of buyers or target the least engaged web visitors. This streamlined approach not only saves time but also boosts the precision of your targeting strategies. You can quickly gauge the size of an audience without enduring long wait times for query results. Waterfall segmentation further enables you to construct and prioritize segments within an audience, ensuring that customers are matched with goal-oriented and relevant content. Moreover, this segment data is automatically included when you distribute the audience to external platforms, such as Responsys Campaign Management, enhancing your campaign’s overall effectiveness and reach. By integrating these advanced features, you can maximize the potential of your marketing initiatives and drive better results.
API Access
Has API
No
API Access
Has API
No
Integrations
Accenture Cloud Trade Promotion Management
No
Airtory
Yes
Cognizant
No
CrowdTwist
No
DV Publisher Suite
Yes
Decimal
No
EVOSYS TELEMATICS
No
Eyeota
Yes
FreeWheel Beeswax
Yes
MSIGHTS
Yes
Integrations
Accenture Cloud Trade Promotion Management
Yes
Airtory
No
Cognizant
Yes
CrowdTwist
Yes
DV Publisher Suite
No
Decimal
Yes
EVOSYS TELEMATICS
Yes
Eyeota
No
FreeWheel Beeswax
No
MSIGHTS
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Pricing Details
No price information available.
Free Trial
Yes
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
Yes
Live Rep (24/7)
Yes
Online Support
Yes
Types of Training
Training Docs
No
Webinars
No
Live Training (Online)
No
In Person
No
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
Yes
In Person
Yes
Vendor Details
Company Name
InMobi
Founded
2007
Country
India
Website
inmobi.com
Vendor Details
Company Name
Oracle
Founded
1977
Country
United States
Website
www.oracle.com/cx/marketing/audience-segmentation/
Product Features
App Monetization
Banner Ads
Yes
Data Monetization
Yes
Dynamic Product Ads
Yes
Native Ads
Yes
Playable Ads
Yes
Rich Media Ads
Yes
Sponsorships
Yes
Subscriptions
Yes
Video Ads
Yes
Product Features
Data Management
Customer Data
No
Data Analysis
No
Data Capture
No
Data Integration
No
Data Migration
No
Data Quality Control
No
Data Security
No
Information Governance
No
Master Data Management
No
Match & Merge
No