Compare Identity Matrix vs. TheyDo

Identity Matrix helps you increase revenue while spending less. The platform identifies 70% of US web visitors at a person-level. Set up page intent and lead scoring rules, then store them directly in your CRM for direct outreach. With person-level attribution, market-leading contact information, and a full view of the customer journey, Identity Matrix helps you solve marketing's toughest questions: 1. Where is your best traffic coming from? 2. What does the customer journey look like - step by step? 3. How can I contact high-intent, in-market leads? With upcoming GenAI features to help with customer journey analysis, conversion rate optimization suggestions and more, Identity Matrix is the data provider your competitors are switching to.

TheyDo allows designers, product teams, marketeers, and marketers to establish a workflow that helps them move from insight to implementation, to create customer-centric solution. No more messy whiteboards or duplicate efforts, and no more wasted resources. Standardization will be half the time, you'll save up to three large presentations per month, and your operational costs will drop by 40%. A vertical framework allows you to zoom in on the customer experience and connect your entire organization. A customer-centric process that connects opportunities to journeys, and solution delivery at scale in a way everyone understands. We encourage you create a standard set of your own templates for everyone in your company. Set up SSO (Single Sign-On) for your entire organization. Give permissions to each department and ensure that they are able to find their place in the customer journeys.