Compare Identity Matrix vs. Pearl Diver

Identity Matrix helps you increase revenue while spending less. The platform identifies 70% of US web visitors at a person-level. Set up page intent and lead scoring rules, then store them directly in your CRM for direct outreach. With person-level attribution, market-leading contact information, and a full view of the customer journey, Identity Matrix helps you solve marketing's toughest questions: 1. Where is your best traffic coming from? 2. What does the customer journey look like - step by step? 3. How can I contact high-intent, in-market leads? With upcoming GenAI features to help with customer journey analysis, conversion rate optimization suggestions and more, Identity Matrix is the data provider your competitors are switching to.

Discover the capability to uncover ten times more prospects from your anonymous web traffic and accurately identify the most promising potential clients using Blackpearl Diver. With this tool, you can take charge of the sales cycle with renewed assurance. Pearl Diver’s website visitor tracking feature transforms casual site visits into actionable leads while allowing you to form custom audiences through a variety of filters. You can easily link these audiences with your marketing and sales tools via Zapier. Furthermore, Pearl Diver integrates this information with your email communications, providing a comprehensive view of your prospects. This means you can pinpoint your most engaged leads and acquire the essential tools necessary for effective communication. By leveraging Pearl Diver, you can enhance the likelihood of qualifying an opportunity or closing a sale tenfold, as it grants you the insight needed to expedite deals and engage with customers within five minutes of their interaction with your email. This rapid response capability ensures that you are always ahead in the competitive landscape.