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Description

The initial phase of the innovation funnel is particularly susceptible to losing promising ideas. In the absence of a solid and methodical screening process, numerous potentially transformative concepts are overlooked and do not make their way into the funnel. IdeaSwipe, a technology platform pioneered and refined by Unilever, leverages behavioral economics and has already evaluated over 10,000 ideas across more than 40 markets. This mobile-centric, interactive solution has invigorated innovation funnels by introducing compelling and impactful ideas. Designed for flexibility, IdeaSwipe accommodates a range of scenarios, whether you have five ideas or fifty, and regardless of whether you're testing in one market or across multiple regions; results can be available in as little as a week, or even sooner. Traditional research approaches tend to emphasize rationality and analytical thinking, whereas IdeaSwipe employs behavioral economics-based inquiries that prompt consumers to engage both their intuition and critical thinking when responding to questions. This dual approach enhances the understanding of consumer preferences and fosters a deeper connection with the ideas being evaluated.

Description

Effective management of ideas engages every member of an organization. When employees are inspired to actively observe and share suggestions for enhancements or innovations, it creates a vibrant culture of improvement. A well-structured and proactive idea management system yields numerous benefits, including potential cost savings and significantly boosts employee engagement, motivation, and connection to the organization. Implementing idea management can be straightforward; utilizing a suggestion "mailbox," routing ideas to relevant departments via internal communication, and following up with calls or emails, can be sufficient, especially when the annual influx of ideas is kept at a manageable level. Encouraging participation in this process fosters a sense of ownership among employees, ultimately leading to a more innovative and committed workforce.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

Integrations

No details available.

Integrations

No details available.

Pricing Details

No price information available.
Free Trial
Free Version

Pricing Details

No price information available.
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

Brandscapes Worldwide

Founded

2005

Country

India

Website

idea-swipe.com

Vendor Details

Company Name

Brainstorm

Country

Germany

Website

www.trideo-ideenmanagement.de/

Product Features

Idea Management

Activity Dashboard
Brainstorming
Collaboration
Creator Tracking
Idea Ranking
Project Tracking
Status Tracking

Product Features

Idea Management

Activity Dashboard
Brainstorming
Collaboration
Creator Tracking
Idea Ranking
Project Tracking
Status Tracking

Alternatives

Alternatives

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Ideabox

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IdeaBridge

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