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Description
The initial phase of the innovation funnel is particularly susceptible to losing promising ideas. In the absence of a solid and methodical screening process, numerous potentially transformative concepts are overlooked and do not make their way into the funnel. IdeaSwipe, a technology platform pioneered and refined by Unilever, leverages behavioral economics and has already evaluated over 10,000 ideas across more than 40 markets. This mobile-centric, interactive solution has invigorated innovation funnels by introducing compelling and impactful ideas. Designed for flexibility, IdeaSwipe accommodates a range of scenarios, whether you have five ideas or fifty, and regardless of whether you're testing in one market or across multiple regions; results can be available in as little as a week, or even sooner. Traditional research approaches tend to emphasize rationality and analytical thinking, whereas IdeaSwipe employs behavioral economics-based inquiries that prompt consumers to engage both their intuition and critical thinking when responding to questions. This dual approach enhances the understanding of consumer preferences and fosters a deeper connection with the ideas being evaluated.
Description
Effective management of ideas engages every member of an organization. When employees are inspired to actively observe and share suggestions for enhancements or innovations, it creates a vibrant culture of improvement. A well-structured and proactive idea management system yields numerous benefits, including potential cost savings and significantly boosts employee engagement, motivation, and connection to the organization. Implementing idea management can be straightforward; utilizing a suggestion "mailbox," routing ideas to relevant departments via internal communication, and following up with calls or emails, can be sufficient, especially when the annual influx of ideas is kept at a manageable level. Encouraging participation in this process fosters a sense of ownership among employees, ultimately leading to a more innovative and committed workforce.
API Access
Has API
API Access
Has API
Integrations
No details available.
Integrations
No details available.
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Brandscapes Worldwide
Founded
2005
Country
India
Website
idea-swipe.com
Vendor Details
Company Name
Brainstorm
Country
Germany
Website
www.trideo-ideenmanagement.de/
Product Features
Idea Management
Activity Dashboard
Brainstorming
Collaboration
Creator Tracking
Idea Ranking
Project Tracking
Status Tracking
Product Features
Idea Management
Activity Dashboard
Brainstorming
Collaboration
Creator Tracking
Idea Ranking
Project Tracking
Status Tracking