Compare IdeaSwipe vs. SenseIP

The initial phase of the innovation funnel is particularly susceptible to losing promising ideas. In the absence of a solid and methodical screening process, numerous potentially transformative concepts are overlooked and do not make their way into the funnel. IdeaSwipe, a technology platform pioneered and refined by Unilever, leverages behavioral economics and has already evaluated over 10,000 ideas across more than 40 markets. This mobile-centric, interactive solution has invigorated innovation funnels by introducing compelling and impactful ideas. Designed for flexibility, IdeaSwipe accommodates a range of scenarios, whether you have five ideas or fifty, and regardless of whether you're testing in one market or across multiple regions; results can be available in as little as a week, or even sooner. Traditional research approaches tend to emphasize rationality and analytical thinking, whereas IdeaSwipe employs behavioral economics-based inquiries that prompt consumers to engage both their intuition and critical thinking when responding to questions. This dual approach enhances the understanding of consumer preferences and fosters a deeper connection with the ideas being evaluated.

senseIP streamlines the patenting process by providing a complete AI-driven solution for inventors. The platform supports everything from researching prior art and drafting patents to filing and managing patents, all without requiring legal expertise. With senseIP, users can access advanced AI tools that accelerate the patent process, offering accurate results at a fraction of the cost of traditional patent law services. The platform is trained on over 100 million patent applications globally, ensuring precise and high-quality outcomes for both startups and individual inventors.