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Description
The initial phase of the innovation funnel is particularly susceptible to losing promising ideas. In the absence of a solid and methodical screening process, numerous potentially transformative concepts are overlooked and do not make their way into the funnel. IdeaSwipe, a technology platform pioneered and refined by Unilever, leverages behavioral economics and has already evaluated over 10,000 ideas across more than 40 markets. This mobile-centric, interactive solution has invigorated innovation funnels by introducing compelling and impactful ideas. Designed for flexibility, IdeaSwipe accommodates a range of scenarios, whether you have five ideas or fifty, and regardless of whether you're testing in one market or across multiple regions; results can be available in as little as a week, or even sooner. Traditional research approaches tend to emphasize rationality and analytical thinking, whereas IdeaSwipe employs behavioral economics-based inquiries that prompt consumers to engage both their intuition and critical thinking when responding to questions. This dual approach enhances the understanding of consumer preferences and fosters a deeper connection with the ideas being evaluated.
Description
Where can you effectively brainstorm a fresh concept, engage with a recent news story, or enhance your strategies in a significant way using your computer today? TheBrain empowers you to digitize your thoughts, allowing you to visually represent your thinking and develop your ideas further. Each of your Thoughts materializes on the screen with links to other relevant Thoughts, providing a framework for contemplation and action. Your Brain can accommodate an endless volume of diverse information, enabling you to document notes for all your concepts. You can also store files, web pages, images, and even emails in TheBrain for quick retrieval. Adding new elements is as easy as dragging and dropping them into the system. You can activate any idea or document in just a few seconds, and TheBrain not only retrieves the relevant thought but also illustrates its connections to everything else, so you are ready for any situation. This functionality allows for rapid context shifts and offers an immediate visual overview by displaying related subjects, ensuring you have a comprehensive understanding at your fingertips. With such capabilities, you can enhance your creativity and productivity like never before.
API Access
Has API
API Access
Has API
Integrations
No details available.
Integrations
No details available.
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Brandscapes Worldwide
Founded
2005
Country
India
Website
idea-swipe.com
Vendor Details
Company Name
TheBrain Technologies
Founded
1998
Country
United States
Website
www.thebrain.com
Product Features
Idea Management
Activity Dashboard
Brainstorming
Collaboration
Creator Tracking
Idea Ranking
Project Tracking
Status Tracking
Product Features
Idea Management
Activity Dashboard
Brainstorming
Collaboration
Creator Tracking
Idea Ranking
Project Tracking
Status Tracking
Note-Taking
Categories / Organization
Clip From Web
Document Scanning
Formatting / Markdown
Handwriting
Hyperlinking
Image Insertion
List/Checklist Creation
Printing
Search
Sharing / Collaboration
Syncing
Templates
Voice Notes