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Description

The initial phase of the innovation funnel is particularly susceptible to losing promising ideas. In the absence of a solid and methodical screening process, numerous potentially transformative concepts are overlooked and do not make their way into the funnel. IdeaSwipe, a technology platform pioneered and refined by Unilever, leverages behavioral economics and has already evaluated over 10,000 ideas across more than 40 markets. This mobile-centric, interactive solution has invigorated innovation funnels by introducing compelling and impactful ideas. Designed for flexibility, IdeaSwipe accommodates a range of scenarios, whether you have five ideas or fifty, and regardless of whether you're testing in one market or across multiple regions; results can be available in as little as a week, or even sooner. Traditional research approaches tend to emphasize rationality and analytical thinking, whereas IdeaSwipe employs behavioral economics-based inquiries that prompt consumers to engage both their intuition and critical thinking when responding to questions. This dual approach enhances the understanding of consumer preferences and fosters a deeper connection with the ideas being evaluated.

Description

The concept of managing ideas might seem unusual to some individuals. Is it really necessary to manage ideas? One might assume that if someone comes up with an excellent idea, it will be promptly shared with the supervisor and quickly put into action. If an idea isn’t acted upon, does that imply it wasn’t worthwhile? Unfortunately, this is a misconception; frequently, valuable ideas are overlooked, go unarticulated, and are forgotten. While most organizations can generate ideas without issue, the real challenge lies in effectively managing them. This is where idea management plays a crucial role. Idea management provides a systematic approach to gathering and organizing ideas within a company or community. Mazzum extends beyond mere idea collection; it serves as a comprehensive solution for effective idea management, seamlessly integrating with SharePoint and Office 365 to leverage the advantages of Microsoft platforms. By utilizing Mazzum, organizations can ensure that innovative thoughts are not only captured but also nurtured and implemented.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

Integrations

Microsoft 365
Microsoft SharePoint

Integrations

Microsoft 365
Microsoft SharePoint

Pricing Details

No price information available.
Free Trial
Free Version

Pricing Details

No price information available.
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

Brandscapes Worldwide

Founded

2005

Country

India

Website

idea-swipe.com

Vendor Details

Company Name

RoomManager

Founded

1999

Country

Switzerland

Website

mazzum.com

Product Features

Idea Management

Activity Dashboard
Brainstorming
Collaboration
Creator Tracking
Idea Ranking
Project Tracking
Status Tracking

Product Features

Idea Management

Activity Dashboard
Brainstorming
Collaboration
Creator Tracking
Idea Ranking
Project Tracking
Status Tracking

Alternatives

Alternatives

Wave Idea Management Tool Reviews

Wave Idea Management Tool

Acuvate Software
IdeaBridge Reviews

IdeaBridge

Ideus Concepts