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Average Ratings 0 Ratings
Description
The initial phase of the innovation funnel is particularly susceptible to losing promising ideas. In the absence of a solid and methodical screening process, numerous potentially transformative concepts are overlooked and do not make their way into the funnel. IdeaSwipe, a technology platform pioneered and refined by Unilever, leverages behavioral economics and has already evaluated over 10,000 ideas across more than 40 markets. This mobile-centric, interactive solution has invigorated innovation funnels by introducing compelling and impactful ideas. Designed for flexibility, IdeaSwipe accommodates a range of scenarios, whether you have five ideas or fifty, and regardless of whether you're testing in one market or across multiple regions; results can be available in as little as a week, or even sooner. Traditional research approaches tend to emphasize rationality and analytical thinking, whereas IdeaSwipe employs behavioral economics-based inquiries that prompt consumers to engage both their intuition and critical thinking when responding to questions. This dual approach enhances the understanding of consumer preferences and fosters a deeper connection with the ideas being evaluated.
Description
The concept of managing ideas might seem unusual to some individuals. Is it really necessary to manage ideas? One might assume that if someone comes up with an excellent idea, it will be promptly shared with the supervisor and quickly put into action. If an idea isn’t acted upon, does that imply it wasn’t worthwhile? Unfortunately, this is a misconception; frequently, valuable ideas are overlooked, go unarticulated, and are forgotten. While most organizations can generate ideas without issue, the real challenge lies in effectively managing them. This is where idea management plays a crucial role. Idea management provides a systematic approach to gathering and organizing ideas within a company or community. Mazzum extends beyond mere idea collection; it serves as a comprehensive solution for effective idea management, seamlessly integrating with SharePoint and Office 365 to leverage the advantages of Microsoft platforms. By utilizing Mazzum, organizations can ensure that innovative thoughts are not only captured but also nurtured and implemented.
API Access
Has API
API Access
Has API
Integrations
Microsoft 365
Microsoft SharePoint
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Brandscapes Worldwide
Founded
2005
Country
India
Website
idea-swipe.com
Vendor Details
Company Name
RoomManager
Founded
1999
Country
Switzerland
Website
mazzum.com
Product Features
Idea Management
Activity Dashboard
Brainstorming
Collaboration
Creator Tracking
Idea Ranking
Project Tracking
Status Tracking
Product Features
Idea Management
Activity Dashboard
Brainstorming
Collaboration
Creator Tracking
Idea Ranking
Project Tracking
Status Tracking