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Description
The initial phase of the innovation funnel is particularly susceptible to losing promising ideas. In the absence of a solid and methodical screening process, numerous potentially transformative concepts are overlooked and do not make their way into the funnel. IdeaSwipe, a technology platform pioneered and refined by Unilever, leverages behavioral economics and has already evaluated over 10,000 ideas across more than 40 markets. This mobile-centric, interactive solution has invigorated innovation funnels by introducing compelling and impactful ideas. Designed for flexibility, IdeaSwipe accommodates a range of scenarios, whether you have five ideas or fifty, and regardless of whether you're testing in one market or across multiple regions; results can be available in as little as a week, or even sooner. Traditional research approaches tend to emphasize rationality and analytical thinking, whereas IdeaSwipe employs behavioral economics-based inquiries that prompt consumers to engage both their intuition and critical thinking when responding to questions. This dual approach enhances the understanding of consumer preferences and fosters a deeper connection with the ideas being evaluated.
Description
Innovation communities that actively engage your ecosystem in the processes of idea collection, assessment, and selection, alongside proposition development, are essential. Our innovation platform prioritizes human interaction, idea exchange, and knowledge sharing, aiming to foster a culture that encourages organizations to innovate and adapt. This platform enables organizations to respond more effectively to the dynamic changes in their business landscape by involving employees and stakeholders in the innovation journey. It supports both open and closed communities tailored to specific campaigns, equipped with a robust content management system and a comprehensive knowledge base. Features such as gamification, including likes and badges, enhance user engagement, while integrated chat and messaging facilitate communication during campaigns. Additionally, the platform provides a collaborative solution for innovation teams, with advanced security measures and a flexible authorization model. It also offers branding options and supports multiple languages. By promoting active collaboration, knowledge sharing, and continuous support within the platform, ideas can be swiftly transformed into viable propositions, ultimately leading to sustained innovation. This approach not only streamlines the innovation process but also empowers all participants to contribute meaningfully to the organization's growth.
API Access
Has API
API Access
Has API
Integrations
No details available.
Integrations
No details available.
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Brandscapes Worldwide
Founded
2005
Country
India
Website
idea-swipe.com
Vendor Details
Company Name
Innofication
Founded
2015
Country
Netherlands
Website
www.innofication.com/index_EN.php
Product Features
Idea Management
Activity Dashboard
Brainstorming
Collaboration
Creator Tracking
Idea Ranking
Project Tracking
Status Tracking
Product Features
Idea Management
Activity Dashboard
Brainstorming
Collaboration
Creator Tracking
Idea Ranking
Project Tracking
Status Tracking
