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Description
Hookit developed the pioneering and most advanced analytics and valuation platform dedicated to measuring and tracking the effectiveness and worth of sports sponsorships within social and digital realms. With over $150 billion allocated to sports sponsorship and activation, this sector lacks measurement methods comparable to other marketing forms. Our services assist brands in optimizing their sponsorship expenditures, uncovering new partnership avenues, and enabling influencers and sports organizations to validate and enhance their value to sponsors. As audiences shift their viewing habits from television to digital platforms, a significant portion of sponsorship value remains unquantified. Our objective is to enhance the effectiveness of global sponsorships by offering the most reliable and extensive source of insightful data. Given that the data available from social and digital media is more detailed than ever before, we leverage these platforms to serve as indicators of total sponsorship value. We conduct thorough analyses of overall brand engagement across influencers and sports entities, examining elements such as mentions, hashtags, and brand logos through advanced image recognition technology, ensuring no aspect of value is overlooked. This comprehensive approach allows us to provide actionable insights that can drive better decision-making for all stakeholders involved.
Description
PTF Lab specializes in innovative technology solutions that leverage AI and Computer Vision for the enhancement of sports broadcasts. Their platform facilitates virtual advertising by enabling real-time logo substitutions during live sporting events, which allows brands to target various markets simultaneously. Additionally, the solution incorporates augmented reality features, providing more engaging branding possibilities. This technology not only allows sponsors to effectively reach their desired audiences but also enriches the overall viewing experience while optimizing advertising efficacy. By merging cutting-edge technology with sports marketing, PTF Lab is redefining the landscape of advertising in sports.
API Access
Has API
No
API Access
Has API
No
Screenshots View All
No images available
Integrations
No details available.
Integrations
No details available.
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
Yes
In Person
Yes
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
No
In Person
No
Vendor Details
Company Name
Hookit
Founded
2010
Country
United States
Website
hookit.com
Vendor Details
Company Name
PTF Lab
Founded
2021
Country
Georgia
Website
ptf-lab.com
Product Features
Product Features
Augmented Reality
3D Objects
No
3D Product Visualization
No
Application Development
No
Content Creation
No
Cross-Device Publishing
No
Drag & Drop
No
For Mapping
No
For Sales
No
For Training / Education
No
Object Recognition
No
Simulation
No
Usage Tracking / Analytics
No
Virtual Reality
No