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Description
Enhance customer engagement by utilizing improved forms, registrations, surveys, polls, and checkout processes tailored for WordPress. These forms are crafted to foster high-conversion dialogues with your audience, eliminating cumbersome previews. You can effortlessly create your forms right within the WordPress customizer. The setup process is remarkably straightforward, compatible with leading WordPress page and site builders. Enjoy the reassurance that your communications are reliably sent, along with easy submission redirects and a comprehensive toolkit for handling responses. Additionally, built-in Honeypot and ReCaptcha offer spam protection to ensure the integrity of your messages, allowing you to interact with your customers confidently. Whether you're collecting feedback or facilitating orders, these forms will streamline your interactions for better results.
Description
Opti-Behavior is a self-hosted behavior analytics and conversion rate optimization (CRO) plugin for WordPress and WooCommerce. It is a privacy-first alternative to Hotjar, Microsoft Clarity, Crazy Egg, Lucky Orange and Mouseflow.
All visitor data is stored in your own WordPress database. No third-party servers, no external processor, no data sharing. You remain the sole data controller under GDPR, and no processing agreement with an analytics vendor is required.
Modules: click and scroll heatmaps, session recordings, conversion funnels, A/B testing, form analytics, user journey mapping, JavaScript error and performance tracking, real-time dashboard, and Smart Insights - a deterministic scoring engine that ranks findings by traffic reach, severity and opportunity, then recommends the next action.
Compatible with any WordPress theme, page builder (Elementor, Divi, Gutenberg) and caching plugin (WP Rocket, LiteSpeed, W3 Total Cache). Free version on WordPress.org; Pro from EUR 89/year.
API Access
Has API
No
API Access
Has API
No
Integrations
WordPress
Yes
Astra
No
AutomatorWP
Yes
Autoptimize
No
Beaver Builder
No
Contact Form 7
No
Divi
No
Elementor
No
Forminator
No
Gravity Forms
No
Integrations
WordPress
Yes
Astra
Yes
AutomatorWP
No
Autoptimize
Yes
Beaver Builder
Yes
Contact Form 7
Yes
Divi
Yes
Elementor
Yes
Forminator
Yes
Gravity Forms
Yes
Pricing Details
$49
Free Trial
No
Free Version
Yes
Pricing Details
$0
Free version available in the official WordPress plugin directory: real-time analytics, click and scroll heatmaps, conversion funnels and A/B testing.
Pro EUR 89/year: adds session recordings, form analytics, user journeys, error and performance tracking.
Business EUR 179/year: multi-site licence.
Agency EUR 299/year: white-label client reports and agency dashboard.
All tiers are fully self-hosted. Visitor data is stored in your own database and never sent to a third party.
Pro EUR 89/year: adds session recordings, form analytics, user journeys, error and performance tracking.
Business EUR 179/year: multi-site licence.
Agency EUR 299/year: white-label client reports and agency dashboard.
All tiers are fully self-hosted. Visitor data is stored in your own database and never sent to a third party.
Free Trial
Yes
Free Version
Yes
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
No
Live Rep (24/7)
Yes
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
No
In Person
No
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
Yes
In Person
Yes
Vendor Details
Company Name
The Theme Foundry
Founded
2008
Website
happyforms.me/
Vendor Details
Company Name
OptiUser
Founded
2026
Country
France
Website
optiuser.com
Product Features
Forms Automation
Approval Process Control
No
Archiving & Retention
No
Collaboration
No
Document Indexing
No
Drag & Drop
No
Full Text Search
No
Remote Document Access
No
Rules-Based Workflow
No
Text Editing
No
Version Control
No
Online Form Builders
Artificial Intelligence
No
Assign Roles / Permissions
No
Collaboration Tools
No
Conversational Forms
No
Data Tables
No
Drag & Drop / No Code
No
Export to PDF
No
HIPAA Compliant
No
Import Existing Forms
No
Mobile Forms
No
Offline Forms
No
Pre-made Templates
No
Quizzes / Questionnaires
No
Reporting / Data Visualization
No
Signup Forms
No
Surveys
No
Product Features
Heatmap
Behavioral Mapping
Yes
Dashboard
Yes
Dynamic Maps
Yes
Element Analytics
Yes
Embeddable Maps
No
For Sales
Yes
For Science
No
Radial Mapping
No
Territorial Mapping
No
Website Analytics
Yes
Session Replay
Eye Tracking
Yes
Form Analytics
Yes
Heatmaps
Yes
Mouse Tracking
Yes
Optimization Tools
Yes
Session Recording
Yes
Surveys
Yes
User Experience Analysis
Yes
User Feedback
Yes
Visitor Segmentation
Yes
