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Average Ratings 4 Ratings

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support

Description

HG Insights provides contextual go-to-market intelligence that helps organizations identify, engage, win, expand, and retain accounts using connected market and buyer data. The platform unifies market, account, buyer, technology, spend, intent, and competitive intelligence into a common foundation for GTM teams and AI agents. HG Copilots assist users with account prioritization, research, scoring, sales plays, contact enrichment, and outreach, while HG Agents automate many of these GTM workflows. HG MCP Server allows organizations to connect their own AI agents and applications directly to HG's governed intelligence so targeting and prioritization decisions can use verified market and account context. Market sizing tools support TAM, SAM, SOM, and ICP analysis with account-level intelligence to help teams determine where sales and marketing resources should be concentrated. Account scoring combines fit, intent, and engagement signals, while signal-based selling identifies accounts demonstrating in-market buying activity. HG Insights also supports competitive displacement, ABM optimization, territory design, CRM and MDM enrichment, inbound lead scoring, whitespace analysis, and decision-maker contact enrichment. HG Customer Voice incorporates verified customer reviews and product insights, while its GEO Monitoring Dashboard measures AI Share of Voice, AI crawler activity, and product citations within AI-generated answers. These capabilities support marketing, RevOps, strategy, sales, AI operations, data analysts, and GTM engineering teams across planning, targeting, pipeline generation, expansion, and retention workflows.

Description

TrustRadius is a B2B software research, review, and buyer intelligence platform that connects technology buyers with detailed information and verified feedback from software users. Buyers use the platform to research products, compare competing solutions, review pricing and features, evaluate alternatives, and create software shortlists. TrustRadius verifies reviewers and vets submitted reviews to provide detailed peer perspectives that can help buyers evaluate product fit and reduce uncertainty during technology purchasing decisions. Technology vendors can use TrustRadius to generate customer reviews and develop voice-of-customer content that supports brand awareness, differentiation, marketing, and sales programs. The platform's downstream intent data identifies accounts actively researching a vendor's products, competing products, and associated technology categories. These signals can include activities such as viewing pricing, comparing competing products, watching demos, and researching product features. Marketing and sales teams can activate intent data for account-based marketing, sales prioritization, competitive takeout campaigns, pipeline acceleration, customer retention, and upsell opportunities. TrustRadius also offers intent-driven lead generation that uses downstream intent signals to identify, engage, verify, and deliver ICP-matched buyers. Its GEO Monitoring Dashboard extends the platform into AI search by tracking AI Share of Voice, crawler activity, citations, and how AI answer engines represent a vendor's product relative to competitors.

API Access

Has API Yes 

API Access

Has API Yes 

Screenshots View All

Screenshots View All

Integrations

Clay Yes 
HG Insights Contextual Intelligence Platform Yes 
Salesforce Yes 
Adobe Marketo Engage Yes 
Axis LMS No 
Digesto No 
HG Insights No 
Influitive No 
LinkedIn Yes 
LinkedIn Sales Navigator Yes 
Model Context Protocol (MCP) Yes 
Prodsight No 
Retamo No 
Reviewshake No 
TrustRadius Yes 
Wufoo No 
Xoxoday No 
Zapier No 

Integrations

Clay Yes 
HG Insights Contextual Intelligence Platform Yes 
Salesforce Yes 
Adobe Marketo Engage No 
Axis LMS Yes 
Digesto Yes 
HG Insights Yes 
Influitive Yes 
LinkedIn No 
LinkedIn Sales Navigator No 
Model Context Protocol (MCP) No 
Prodsight Yes 
Retamo Yes 
Reviewshake Yes 
TrustRadius No 
Wufoo Yes 
Xoxoday Yes 
Zapier Yes 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version Yes 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) No 
In Person No 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person No 

Vendor Details

Company Name

HG Insights

Founded

2010

Country

United States

Website

hginsights.com

Vendor Details

Company Name

HG Insights

Founded

2012

Country

United States

Website

trustradius.com

Product Features

Account Based Marketing

Analytics No 
Campaign Personalization No 
Customer Segmentation No 
Engagement Monitoring No 
Lead Nurturing No 
Lead Scoring No 
Progress Tracking No 
Prospecting Tools No 
Target Account Identification No 

Sales Enablement

Collaboration Yes 
Contact Management No 
Content Management No 
Document Management No 
Goals / Quota Management No 
Lead Management No 
Meeting Management No 
Performance Management No 
Presentation Management No 
Proposal Management No 
Territory Management Yes 
Training Management No 

Sales Intelligence

CRM Integration Yes 
Data Cleaning Yes 
Data Enrichment Yes 
Data Import/Export Yes 
Data Mining Yes 
Data Verification Yes 
Email Integration Yes 
Lead Scoring No 
List Building No 
Performance Management Yes 
Pipeline Management No 
Predictive Modeling/Analytics No 
Prospecting Tools Yes 
Reporting/Analytics Yes 
Sales Forecasting No 

Product Features

Review Management

Campaign Management No 
Dashboard Yes 
Negative Feedback Management No 
Response Management Yes 
Review Monitoring Yes 
Review Notification Yes 
Review Request No 
Sentiment Analysis No 
Social Sharing Yes 
White Label No 

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