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Description
Content Marketing Platform (formerly Contentools). Automate and centralize every aspect of your content operation, from strategy mapping and editorial line selection to the creation, distribution, and analysis of your results. Specially designed for: Content teams: Create multiple formats of content and go through multiple approvals and reiterations. Social Media Teams: Distribution on facebook, twitter and linkedin. SEO Teams: Responsible for monitoring organic results, keyword performance and SERPs improvements. Agencies: manage content production and distribution for multiple clients at once. Communication teams: internal communications, releases and memos, corporate governance, and more. Connect your content to our persona description, buyer stage, keywords, tags, tone and voice. Get suggestions and approvals for content ideas. Then schedule the production.
Description
Enhance the journeys of B2B buyers by delivering intelligent and cohesive content experiences that not only captivate buyers but also boost marketing efforts and empower sales teams. Traditional marketing strategies often fall short in meeting the expectations of brands and the needs of buyers, a situation exacerbated by the pandemic as it led to an escalation in content consumption and a shift towards more consumer-like behaviors in the workplace. To maximize the value of every costly click, it’s crucial to provide your audience with timely and relevant information. Channel your sales and marketing resources toward the platforms where your audience is most active. Minimize obstacles by crafting real-time content journeys using AI technology and removing unnecessary barriers. Additionally, implement micro-personalized content paths tailored to your audience’s unique consumption patterns, ensuring that each interaction is relevant and engaging. By doing so, brands can foster deeper connections and drive higher engagement throughout the buyer's journey.
API Access
Has API
No
API Access
Has API
No
Integrations
6sense
No
Adobe Real-Time CDP
No
Allego
No
Aprimo
No
Axis LMS
Yes
Constant Contact Lead Gen & CRM
Yes
Gmail
Yes
Google Calendar
Yes
Google Forms
Yes
Mailchimp
Yes
Integrations
6sense
Yes
Adobe Real-Time CDP
Yes
Allego
Yes
Aprimo
Yes
Axis LMS
No
Constant Contact Lead Gen & CRM
No
Gmail
No
Google Calendar
No
Google Forms
No
Mailchimp
No
Pricing Details
$199 per month
Free Trial
Yes
Free Version
Yes
Pricing Details
No price information available.
Free Trial
Yes
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
Yes
Live Rep (24/7)
Yes
Online Support
Yes
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
Yes
Live Training (Online)
Yes
In Person
Yes
Types of Training
Training Docs
Yes
Webinars
Yes
Live Training (Online)
Yes
In Person
Yes
Vendor Details
Company Name
GrowthHackers
Founded
2003
Country
United States
Website
growthhackers.com/workflow
Vendor Details
Company Name
PathFactory
Founded
2012
Country
Canada
Website
www.PathFactory.com
Product Features
Content Creation
Advertising Content Creation
No
Case Study Creation
No
Collaboration Tools
No
Content Calendar
No
Content Creator Marketplace
No
Content Curation
No
Content Planning
No
Content Topic Research
No
Create Reports
No
Marketing Content Creation
No
Quiz Creation
No
Sales Content Creation
No
Template Creation
No
User-Generated Content
No
Video Content Creation
No
Visual Content Creation
No
Written Content Creation
No
Content Marketing
Audience Targeting
Yes
Brand Management
Yes
Campaign Management
Yes
Categorization / Grouping
No
Conversion Tracking
No
Distribution Management
Yes
Editorial Calendar
Yes
Multi-Channel Publishing
Yes
Publish Scheduling
Yes
SEO Management
Yes
Social Media Management
Yes
Video Management
No
Product Features
Account Based Marketing
Analytics
Yes
Campaign Personalization
Yes
Customer Segmentation
Yes
Engagement Monitoring
Yes
Lead Nurturing
Yes
Lead Scoring
Yes
Progress Tracking
Yes
Prospecting Tools
No
Target Account Identification
No
Content Marketing
Audience Targeting
Yes
Brand Management
Yes
Campaign Management
No
Categorization / Grouping
Yes
Conversion Tracking
Yes
Distribution Management
Yes
Editorial Calendar
No
Multi-Channel Publishing
Yes
Publish Scheduling
No
SEO Management
No
Social Media Management
No
Video Management
No
Customer Data Platforms (CDP)
Behavioral Analytics
Yes
Campaign Management
No
Customer Profiles
No
Customer Segmentation
Yes
Data Integration
Yes
Data Matching
No
GDPR Compliance
Yes
Personalization
Yes
Predictive Modeling
No
Lead Generation
Contact Discovery
Yes
Contact Import/Export
No
Lead Capture
Yes
Lead Database Integration
No
Lead Nurturing
Yes
Lead Scoring
Yes
Lead Segmentation
No
Pipeline Management
No
Prospecting Tools
No
Visitor Identification
Yes
