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Description
Enhance your efficiency with comprehensive campaign management tailored for enterprises, unifying everything from media strategy and creative execution to performance assessment and enhancement within one platform.
Streamline collaboration among creative, analytics, television, and digital teams through a single solution that fosters the sharing of insights, optimizes workflow, and strengthens your connection to critical data.
Harness a centralized tool to access all audience insights, ensuring that you effectively target the right demographics with your messaging.
Utilize machine learning to automate processes such as bidding and optimization, allowing for quicker responses to customer demands and market changes.
Gain clear visibility into your expenditure and precisely track the locations of your advertisements, empowering you with control through Display & Video 360.
With Display & Video 360, you have access to essential end-to-end campaign management functionalities, including creative workspaces and automated bidding, which facilitate rapid insights, enhanced teamwork, and superior outcomes.
Incorporating these features means you can adapt your marketing strategies more dynamically, ultimately leading to an increase in overall campaign effectiveness.
Description
tvScientific is an innovative connected TV advertising platform focused on delivering performance metrics and measurable outcomes akin to digital advertising, allowing brands and marketers to execute, assess, and fine-tune television campaigns with the same level of accuracy previously reserved for search and social media. Utilizing advanced proprietary identity technology and AI-driven optimization, this platform provides advertisers with direct access to high-quality CTV inventory, precise audience targeting, and consolidated campaign dashboards, along with real-time analytics and detailed attribution that links TV ad exposure to concrete results such as sales and conversions, rather than merely counting impressions. Designed with a self-serve interface that resonates with digital marketing professionals, tvScientific empowers users to manage their targeting, inventory, pacing, and key performance indicators across various media channels, enabling them to optimize their campaigns for specific goals while ensuring transparency in tracking effectiveness and impact across all devices. Additionally, this approach not only enhances campaign performance but also fosters a deeper understanding of audience behaviors and preferences, ultimately driving more impactful advertising strategies.
API Access
Has API
No
API Access
Has API
No
Integrations
AccessOwl
Yes
Accutics
Yes
Adloox
Yes
AdsCreator
Yes
Adwallet
Yes
Ascend
No
Awin
No
Google Analytics
Yes
Google Marketing Platform
Yes
Google Tag Manager
No
Integrations
AccessOwl
No
Accutics
No
Adloox
No
AdsCreator
No
Adwallet
No
Ascend
Yes
Awin
Yes
Google Analytics
No
Google Marketing Platform
No
Google Tag Manager
Yes
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
Yes
Live Rep (24/7)
Yes
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
No
In Person
No
Types of Training
Training Docs
Yes
Webinars
Yes
Live Training (Online)
Yes
In Person
No
Vendor Details
Company Name
Founded
1998
Country
United States
Website
marketingplatform.google.com/about/display-video-360/
Vendor Details
Company Name
tvScientific
Country
United States
Website
www.tvscientific.com
Product Features
Campaign Management
Channel Management
No
Contact Database
No
Email Marketing
No
Event Triggered Actions
No
Lead Management
No
Multi-Campaign
No
Video Advertising
Ad Optimization
No
Collaboration Tools
No
Creative Asset Management
No
Demand-Side Platform (DSP)
No
Design Ads
No
Display Advertising
No
In-App Video
No
Media Buying
No
Reporting / Analytics
No
Social Advertising
No
Supply-Side Platform (SSP)
No
Video Monetization
No
Product Features
Video Advertising
Ad Optimization
No
Collaboration Tools
No
Creative Asset Management
No
Demand-Side Platform (DSP)
No
Design Ads
No
Display Advertising
No
In-App Video
No
Media Buying
No
Reporting / Analytics
No
Social Advertising
No
Supply-Side Platform (SSP)
No
Video Monetization
No
