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Description
Connecting with your ideal consumers is now more challenging than ever. The landscape of media consumption is increasingly fragmented, emerging digital platforms are becoming more significant, and consumer behaviors along with their influencing factors are evolving at a rapid pace. Additionally, the entire digital marketing environment is undergoing substantial transformation. Heightened concerns around data privacy have led consumers, regulatory bodies, and major tech companies to restrict tracking and engagement measurement by eliminating third-party cookies. These shifts greatly affect how you attract your target audience, influencing where, when, and how you make strategic decisions to optimize your marketing expenditures. By leveraging sophisticated marketing mix modeling strategies and exclusive data sets, GfK Marketing Mix Optimizer provides critical insights that empower you to allocate resources effectively, select the appropriate channels, and devise the right campaigns to successfully reach and engage your desired demographic. Ultimately, this approach enables marketers to navigate complexities and drive enhanced outcomes in their strategies.
Description
Digital advertisers can now leave the repetitive operational work to Nexoya and concentrate on more important tasks such as strategy, creativity and collaboration with the team.
Nexoya connects all of your marketing tools and channels into one place. The performance is optimized using the aggregated data.
Monthly performance can be increased by as much as 30% using state-of-the art AI algorithms that determine the optimal allocation for advertising budgets.
To reduce operational effort and give you time to focus on strategic and tactical tasks, the allocations between marketing channels can be fully automated.
API Access
Has API
No
API Access
Has API
No
Integrations
BL.INK
No
Bing
No
Facebook Ads
No
Google Ads
No
Google Display & Video 360
No
Google Pay
No
Google Search Console
No
HubSpot CRM
No
Instagram
No
Mailchimp
No
Integrations
BL.INK
Yes
Bing
Yes
Facebook Ads
Yes
Google Ads
Yes
Google Display & Video 360
Yes
Google Pay
Yes
Google Search Console
Yes
HubSpot CRM
Yes
Instagram
Yes
Mailchimp
Yes
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Pricing Details
€ 600 per month
We offer "Starter" and "Premium" packages.
The prices depend on your package, your contract duration and your monthly ad spend.
The prices depend on your package, your contract duration and your monthly ad spend.
Free Trial
No
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
No
Types of Training
Training Docs
No
Webinars
No
Live Training (Online)
No
In Person
No
Types of Training
Training Docs
Yes
Webinars
Yes
Live Training (Online)
Yes
In Person
Yes
Vendor Details
Company Name
GfK
Founded
1934
Country
Germany
Website
www.gfk.com/products/gfk-marketing-mix-modeling
Vendor Details
Company Name
Nexoya
Founded
2018
Country
Switzerland
Website
www.nexoya.com
Product Features
Marketing Analytics
A/B Testing
No
Campaign Management
No
Channel Attribution
No
Customer Journey Mapping
No
Dashboard
No
Performance Metrics
No
Predictive Analytics
No
ROI Tracking
No
Social Media Metrics
No
Website Analytics
No
Product Features
Campaign Management
Channel Management
No
Contact Database
No
Email Marketing
No
Event Triggered Actions
No
Lead Management
No
Multi-Campaign
No
Channel Management
Campaign Management
Yes
Channel Analytics
No
Incentive Management
No
Inventory Control
No
Lead Management
No
Opportunity Management
No
Order Management
No
Partner Management
No
Product Management
No
Reseller Management
No
Marketing Analytics
A/B Testing
No
Campaign Management
Yes
Channel Attribution
Yes
Customer Journey Mapping
No
Dashboard
Yes
Performance Metrics
Yes
Predictive Analytics
Yes
ROI Tracking
Yes
Social Media Metrics
Yes
Website Analytics
Yes
Marketing Automation
A/B Testing
Yes
Analytics / ROI Tracking
No
Artificial Intelligence
Yes
Content / Blogging Platform
No
Customizable CTAs
No
Drip Campaigns
No
Dynamic Content
No
Landing Pages / Web Forms
No
Lead Scoring
No
Sales Intelligence
No
Search Marketing
No
Segmentation
No
Social Marketing
No
Website Visitor Tracking
No
Predictive Analytics
AI / Machine Learning
Yes
Benchmarking
No
Data Blending
No
Data Mining
No
Demand Forecasting
No
For Education
No
For Healthcare
No
Modeling & Simulation
Yes
Sentiment Analysis
No
