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Description

Provide tailored experiences to users through various channels including push notifications, in-app messages, email, SMS, web push notifications, and additional platforms. Establish dynamic user segments based on factors like online behavior, channel interactions, geographical location, and purchase history to execute targeted marketing campaigns at every stage of the customer journey. Utilize a user-friendly graphical interface to design lifecycle campaigns without the need for technical assistance. Streamline and automate all communications across every customer touchpoint to ensure consistency. Create engaging and personalized experiences for users on all engagement channels. Customize marketing messages using individual profile information such as names and locations, as well as behavioral indicators like viewed products and cart contents. Access immediate, actionable insights from user data through built-in analytics features. Use these insights to formulate effective marketing strategies that maximize impact. Finally, enhance user experience with tailored product recommendations, adaptive content, and personalized promotions that cater to specific interests and needs. This comprehensive approach fosters stronger connections and deeper engagement with your audience.

Description

Tapstream serves as a comprehensive app marketing cloud designed to enhance user acquisition and engagement for some of the leading applications worldwide. It provides a robust set of tools, which includes advanced analytics for insightful understanding of web and app traffic, deep links that facilitate connections between users and in-app content, app invites to create incentivized referral programs, and tailored landing pages for app install campaigns. Marketers leverage Tapstream to analyze and refine traffic sources, customize the onboarding experience to increase user engagement and retention, conduct A/B tests on in-app marketing strategies to achieve the highest conversion rates, and convert their user base into a significant channel for acquisition. With its intuitive interface and real-time reporting capabilities, the platform simplifies SDK integration across various systems like iOS, Android, PhoneGap, Unity, Titanium, Xamarin, and Mac OS X. This makes it a trusted choice among top developers internationally, as Tapstream empowers them to effectively navigate the complexities of app marketing. Furthermore, its versatility and depth of features make it an invaluable resource for optimizing marketing efforts in an ever-evolving digital landscape.