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Description
Analytic Partners offers a comprehensive commercial analytics solution known as GPS Enterprise (GPS‑E), which seamlessly combines marketing, sales, financial, operational, and external datasets to create a thorough and practical understanding of business performance. This platform is powered by a unique intelligence layer called ROI Genome, leveraging over 25 years of expertise in cross-industry data and analytics to identify the fundamental factors driving growth while also revealing revenue potentials that extend beyond traditional marketing efforts. With GPS-E, organizations can develop continuously adaptive models that surpass conventional Marketing Mix Modeling (MMM) by factoring in non-marketing elements like competitive actions, consumer behaviors, macroeconomic influences, and operational factors, acknowledging that a significant proportion of growth often originates from areas beyond mere advertising expenditure. Additionally, it includes an efficient data orchestration feature named ADAPTA, which facilitates the automation of data collection, validation, and standardization across various agencies and business units, enhancing consistency and accuracy in analytics. This innovative approach empowers companies to make data-driven decisions that are not only informed by marketing but also by a broader spectrum of business dynamics.
Description
Enhance and refine your digital marketing strategy by maintaining a continuous perspective on direct-to-consumer advertising. Move past conventional metrics, such as clicks and site visits, to truly gauge how digital campaigns influence patient actions. Assess whether your initiatives are effectively reaching the intended demographic and encouraging positive health behaviors. With weekly data updates, you can refine your campaigns more swiftly and efficiently, both across various platforms and within individual publishers. Establish a connection between your digital advertising expenditures and their effect on business outcomes and return on investment. Embracing a contemporary approach to data and analytics allows for the safeguarding of health information privacy. Leverage comprehensive access to your core DIFA marketing data through a direct feed for internal analysis. Discover how both personal and non-personal promotional strategies can synergize to enhance patient outcomes. Additionally, implement direct data integrations from publishers and platforms to further advance your measurement, optimization, and analytical capabilities. By doing so, you create a more robust framework for evaluating the effectiveness of your marketing efforts.
API Access
Has API
API Access
Has API
Integrations
No details available.
Integrations
No details available.
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Analytic Partners
Founded
2000
Country
United States
Website
analyticpartners.com/platform/
Vendor Details
Company Name
Veeva
Country
United States
Website
www.veeva.com/products/difa/
Product Features
Product Features
Marketing Analytics
A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics