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ease
features
design
support

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Description

Marketers today employ a multitude of channels to connect with potential customers, targeting them through the devices they favor. The increasing complexity of marketing strategies, combined with the numerous gadgets individuals use daily to access digital content, complicates the task of pinpointing the identity of the device user and their purchasing patterns. In scenarios where users are not logged in, contemporary tracking methods depend on IP addresses and device IDs to associate users with the email and landing page elements linked to specific marketing initiatives. While these identifiers can offer general insights such as geographic location and past browsing activities, they fall short of revealing the actual identity of the user or their shopping behaviors. FuseCommander addresses this challenge by integrating the complete journey of the buyer, encompassing their favored devices and channels along with the messaging that motivated their decisions. This comprehensive approach allows marketers to understand not just the actions taken but also the context behind those actions, ultimately leading to more effective strategies.

Description

XGraph represents Infillion’s pre-established identity graph that spans multiple devices, designed to maximize reach and enhance addressability for the modern, connected consumer. By integrating accurate location data signals alongside distinct connected device identifiers, XGraph facilitates comprehensive audience segmentation and precise attribution. Drawing from Gimbal’s exclusive location panel and TrueX’s access to distinctive CTV audiences, XGraph boasts over 30% more CTV IDs compared to a typical digital graph, positioning it as one of the largest and most comprehensive cross-device graphs available on the open internet. This powerful tool links mobile, tablet, desktop, laptop, and connected TV devices to both individuals and households, all while adhering to a privacy-centric approach. Key features include universal frequency capping at the user level, audience extension, and lookalike modeling informed by user consumption patterns, along with sophisticated retargeting capabilities that span across devices. Additionally, XGraph's innovative framework allows advertisers to effectively tailor their campaigns to reach diverse segments of their audience, ensuring that marketing efforts are both impactful and respectful of user privacy.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

Integrations

Actito
AdScale
Adform
Adobe Analytics
Affilae
Bazaarvoice
Chartbeat
Commanders Act
Contentsquare
Criteo
Emarsys
Google
Mixpanel
New Relic
SPREAD
SaleCycle
Skai
Tradedoubler
TrueTargeting
iAdvize

Integrations

Actito
AdScale
Adform
Adobe Analytics
Affilae
Bazaarvoice
Chartbeat
Commanders Act
Contentsquare
Criteo
Emarsys
Google
Mixpanel
New Relic
SPREAD
SaleCycle
Skai
Tradedoubler
TrueTargeting
iAdvize

Pricing Details

No price information available.
Free Trial
Free Version

Pricing Details

No price information available.
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

Commanders Act

Founded

2010

Country

France

Website

www.commandersact.com/en/solutions/fusecommander/

Vendor Details

Company Name

Infillion

Founded

2008

Country

United States

Website

infillion.com/data/xgraph/

Product Features

Identity Management

Access Certification
Compliance Management
Multifactor Authentication
Password Management
Privileged Account Management
Self-Service Access Request
Single Sign On
User Activity Monitoring
User Provisioning

Product Features

Alternatives

Alternatives